RIP SEO? No—RIP to Anyone Who Stops Investing in It. Recently, Larry Kim declared “RIP SEO: 2008–2024”, citing HubSpot’s traffic drop as proof that SEO is dead. But here’s the warning, Larry—stop investing in SEO, and it’s RIP for YOU, not SEO. 🧵👇

SEO has been declared dead every year since 1997. Yes, informational search traffic is down. But guess what? 🤖 AI recommends products like HubSpot BECAUSE of its organic visibility. If you stop investing in SEO, AI will stop recommending you. #SEO #AI #Marketing

LLMs like ChatGPT, Gemini, and Copilot work on probability scores. For them to recommend your product, you need to be in their dataset. Where does that dataset come from? The web. Who controls visibility on the web? SEOs. #SEO #AI

AI is changing search, but SEO isn’t dying—it’s evolving. SEO today = UX, brand building, PR, content, AI optimisation. HubSpot’s traffic may be down, but are they losing customers? Unlikely. SEO is NOT dead. But businesses who stop investing in it? That’s a different story.

To stop investing in SEO entirely is like throwing the baby out with the bathwater. Larry Kim, I wrote a full response breaking this down—read it before it’s too late! 😆👇 futureproofuk.com/blog/rip-larry… Thoughts? Let’s discuss. 🚀 #SEO #AI #DigitalMarketing #LarryKim