Bring it back, #beattheheat

World Cup Sponsor ADIDAS is the big winner with the Germany Argentina Final as Messi and both teams will be outfitted in 3 stripes #WCFinal

New term for you: 'Fanalytics' from Nielsen's Stephen Master - how fans are engaging with content, understanding demo., etc. #MSBC2014

.Unilever continues work w/ @GroupMWorldwide to raise digital viewability standards & ensure we get what we pay for goo.gl/F4z5R7

Blackhawks success on the ice and marketing savvy has resulted in huge increases in their local fanbase #Fanalytics chicagobusiness.com/article/201411…

Recruits decommiting during this dumpster fire! Thank goodness hoops has started because mich foot is unwatchable. #firehoke

Luckily mich hoops off next saturday and Beilein available to coach football team at OSU. Couldn't be any worse than this joke #FireHoke

From August: NFL head of officiating hangs out on Cowboys party bus. deadsp.in/IMH5pHC

Couldn't get a much more thrilling game heading to Q4, viewers aren't going to sleep on the east coast = strong viewership numbers

Has any college QB ever only played 3 games and been a first round NFL draft pick #jones

#nbagametime and one

Interesting insights in link below to the annual Nielsen Year in Sports Media Report. #nielsensports nielsen.com/content/dam/co…

Interesting read by Ben Strauss in NYTimes w/Nielsen data to show how Blackhawks became "America's Team" of the NHL goo.gl/NBhSZT

This might be the worst coverage of a major sporting event in history. FOX Sports USGA #painful #USOpen2015

Viewer numbers will be big tonight but final in prime time sun could set #USWNT record and beat china final '99

Onion Explains: International Drug Trade onion.com/1IQcw7K

Interesting piece by Tom Van Riper in Forbes on the NFL's strong growth with the Hispanic fanbase Tom Van Riper forbes.com/sites/tomvanri…

Great piece Mark Burns @ Forbes..Trends in sports media for '16, thanks for including Stephen Master forbes.com/sites/markjbur… #sportsbuzz16

image.nielsen-email.com/lib/fe58157074…

I cast my Heisman ballot for Jabrill Peppers! Click the player you think deserves the Nissan #HeismanHouse vote! cards.twitter.com/cards/1ite9/2h…