Excited to hear Andy Checo and Sabrina Macias speak this evening! #PREvolution

Technology has become the biggest change to the PR industry, and PR professionals now have to work on real-time operation #newhousespeaks #PREvolution

Checo notes that when hiring, he looks for people with great writing skills, passion for the industry, and the determination to stay informed on current events. #newhousespeaks #PREvolution

Sabrina says that the two most important pieces of passing a law is getting it attention and grassroots. #PREvolution #newhousespeaks

Checo is the Associate Vice President for for Havas Formula, a PR company who’s platform is to connect PR professionals and cultivate their careers. #newhousespeaks #PREvolution

Checo believes that in this day and age, traditional media relations such as Twitter and Facebook are more successful and effective than podcasts. #newhousespeaks #PREvolution

Sabrina has been surprised with how well she has been treated while working at NASCAR being a woman of color. The company has been more family-oriented than she thought, and very positive towards women. #newhousespeaks #PREvolution

As communications practitioners, we are the last line of defense before something hits the market. It is our responsibility to be thoughtful of how different types of content can affect different groups of people. #newhousespeaks #PREvolution

Sabrina says that when you need to do work for an industry you are unfamiliar with, it is up to you to ABSOLUTELY dive into it. YOU are the one selling the brand, and if you don’t love it, your audience won’t either. #newhousespeaks #PREvolution

Sabrina says that as PR professionals, we must be comfortable with the fact that in honoring diverse audiences, we may offend certain people. It is up to us to understand our audiences and preach empathy. We must be authentic. #newhousespeaks #PREvolution

Super excited to hear Hugo Balta 🤠 speak about the power of diversity in media this evening! NewhousePR

Mr. Balta himself! #JournalismMatters

It’s important that the team of journalists behind the stories at MSNBC are just as diverse as the people reporting the news. #JournalismMatters

Who we present as authoritative figures in the media decides who and who doesn’t deserve our respect and attention. This shapes public opinion on authority. #JournalismMatters

We, as journalists, have a long way to go in reaching our audiences without bias. 98% of our decision-making is based on bias. When we realize our bias and try to control it, we are able to gain more perspective on the world.

Balta talks about how Latinx people are often being depicted negatively in the media. This creates a caricature that audiences perceive to be reality, which can be dangerous because it demonizes an entire community. #JournalismMatters

In the workplace, what is the point of having a diverse community if the people in charge are in the same homogeneous group? Diversity in the workplace matters, especially in the C-Suite. #JournalismMatters

Learning new terms and ideas every day at Newhouse! Mirroring: People will hire others who look and think like them. #JournalismMatters

The media changes as time goes on. Think about the movie 16 Candles...30 years ago, it was considered a regular teen comedy. Looking at it now, however, we see that it is riddled with micro-aggressions and racism. What was permissible in the 80s isn’t now.