Casamigos = $6m revenue. What sort of nonsense is this?! 🤣

One of the most underrated niche spirits out there… Benedictine.

The drinks at the Westin Hotels in NYC are truly woeful. Such a missed opportunity. Marriott Hotels Marriott International Marriott Bonvoy

The ‘Yellow’ at Cravan is a very interesting drink. Gin, Gentiane, Lemon and Yellow Chartreuse. Layers of interesting bitterness.

Hmmm…🧐 Brand destroying or mental availability?

Spot the difference…

The questions on this are brilliant! 💥🤣 ⁦Business of Beverages Podcast⁩ podcasts.apple.com/gb/podcast/bus…

#CurrentlyReading

The best thing about buying second hand books? Finding little notes in them from previous owners… cc Brett Atlas

This stuff is ridiculously good…🤯

Who would have thought crust of overcooked rice tea would be so delicious? They need to create an RTD…

Despite the biggest #Tequila boom imaginable, Becle (CUERVO) shares are amazingly at their lowest ever price and down two thirds from their peak 🤯

Genius deal* by Fever-Tree to get rid of its supply chain problems by licensing the US to behemoth Molson Coors and more than doubling distribution at the same time whilst removing the working capital requirements 👏 $FEVR $TAP *Except the clumsy issuance/buyback of stock

Wow. Luxardo going after that Chartreuse shortage with their own version, Del Santo! This is a clever move - people need an alternative and Luxardo is a favourite of bartenders…

It would appear that Glyph Whisky by Endless West is no more… RIP the Beyond Meat of the aged spirits world 💀

Which ever person in the marketing department came up with this, give them a bonus! Genius copywriting…⁦Patrón Tequila⁩ ⁦BACARDI⁩ #Tequila

She wanted to apply her gift of synaesthesia so she created a vodka, which by definition is odourless and flavourless 🤣. You can’t make it up.

“Tequila” from Sardinia 🇮🇹. Really vegetal and full of agave flavour… from expert distillers Silvio Carta. Could agave spirits from India, Italy and Australia drive the next leg of ‘Tequila’ growth?

What a rebranding exercise… 🔥