Sojourn Solutions (@sojourn_solns) 's Twitter Profile
Sojourn Solutions

@sojourn_solns

B2B Marketing Operations consultancy working with your team to prove (and improve) the value of your marketing.

ID: 3251672783

linkhttps://sojournsolutions.com/ calendar_today13-05-2015 14:17:21

1,1K Tweet

525 Followers

593 Following

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We're sharing a quick tip from Sojourn's Kelly Newton on how to use copy/paste to save time on your Oracle Eloqua Campaign Canvas. (Including a video demo!) Plus some great Q&A on the topic, from our 2/16 EUG: resources.sojournsolutions.com/blog/tip-use-c… #eloquatip #eloquausergroup #campaigncanvas

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In our blog "5 tips on using ChatGPT to create B2B marketing campaign content," it's noted that "... B2B marketers will need new skills, “like writing an AI prompt that delivers good results..." resources.sojournsolutions.com/blog/5-tips-on… #b2bmarketing #campaigncontent #chatgpt #generativeai #tips

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Eloqua Community - it's that time again! Please join us next Thursday, 3/16, for our virtual Eloqua User Group at 11am ET / 4pm GMT. Not able to attend in person? Not a problem - register to receive the recording via email. Hope to see you! 🤓 sojournsolutions.com/eloqua-user-gr… #eloquatips

Eloqua Community - it's that time again! Please join us next Thursday, 3/16, for our virtual Eloqua User Group at 11am ET / 4pm GMT. Not able to attend in person? Not a problem - register to receive the recording via email. Hope to see you! 🤓 sojournsolutions.com/eloqua-user-gr… #eloquatips
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The "State of the Marketing Operations Professional” report from MarketingOps.com highlights challenges Marketing Ops pros face – across alignment, processes/data, and martech – and how they are meeting them. Here's our take in part 1 of a two-part series: resources.sojournsolutions.com/blog/state-of-…

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"The most important factor when Marketing Ops selected new martech in 2022 was the tool’s ability to integrate within their martech stack, with 69% of MOPs pros citing it.” Second factor? Read more in part 2 of our series: resources.sojournsolutions.com/blog/state-of-… cc: MarketingOps.com #martech

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A helpful step-by-step walk-through of a bi-directional (hypothetical) use case between Eloqua and Google Sheets using Zapier - do you Zap? You will want to after this! 🤓

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Our new Two Minute Tip spotlights Bulk Edit Field Functionality to save time in Oracle Eloqua. It allows you to quickly fix invalid data values for up to 50,000 records at a time. This tip is by our Kristin, coming in from Kansas. 🌻 #eloquatip youtu.be/Yh9BvweQ_cE

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This post - The 7 biggest benefits of Marketing Automation - builds the business case for marketing automation. Is your organization taking advantage of all of these? Check it out, and align to what you're doing - or not doing. lnkd.in/g_J7H-kU #marketingautomation

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Salesforce has released a guide to marketing automation platforms, called (fittingly enough) “B2B Marketing Automation Platforms: A Marketer’s Guide.” We’ve detailed the findings - check out post 1: lnkd.in/dRMifquZ #marketingautomation #map #b2b

Sojourn Solutions (@sojourn_solns) 's Twitter Profile Photo

The "State of the Marketing Operations Professional” report from MarketingOps.com highlights challenges Marketing Ops pros face – across alignment, processes/data, and martech – and how they are meeting them. Here's our take: resources.sojournsolutions.com/blog/state-of-… #marketingops

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Are you in the market for a new MAP? Some of our customers are having the conversation - it's all about proving value - so if your current MAP doesn't measure up, it might be time. Check out 7 tips: resources.sojournsolutions.com/blog/finding-m… #marketingops #martech #marketingautomation #provingvalue

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What should be the guiding force behind how your marketing ops team does what it does? 🤔 The answer is data - not hunches or “what worked before." ✅ Why Marketing Ops demands a learning mindset and how to develop one: resources.sojournsolutions.com/blog/why-marke… #marketingops #alwayslearning

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Are you in spring cleaning mode yet? Specifically, MAP spring cleaning? No matter where you are with it, our latest blog post's quick/pro tips will help you get your MAP data cleaned up for better results. resources.sojournsolutions.com/blog/spring-cl… #marketingops #martech #data #springcleaningtips

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Good tips here from Sojourn Solutions! ChatGPT continues to make waves in marketing circles, but it's important to understand how to get the most out of it. Remember, especially with #AI, "garbage in, garbage out" #ChatGPT #b2bmarketing resources.sojournsolutions.com/blog/5-tips-on…

Sojourn Solutions (@sojourn_solns) 's Twitter Profile Photo

Salesforce released a guide to marketing automation platforms, called (fittingly enough) “B2B Marketing Automation Platforms: A Marketer’s Guide.” We’ve detailed the findings - check out post 1: resources.sojournsolutions.com/blog/finding-m… #marketingautomation #map #b2b

Sojourn Solutions (@sojourn_solns) 's Twitter Profile Photo

Are you in the market for a new MAP? Some of our customers are having the conversation - it's all about proving value! If your current MAP doesn't measure up, check out these 7 tips: resources.sojournsolutions.com/blog/finding-m… #marketingops #martech #marketingautomation #value

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Customer Success Spotlight: A closer look at how Sojourn customer UCLA Health utilized Eloqua and the 4Thought Marketing Many-to-One Email Cloud App to improve their transactional patient marketing: resources.sojournsolutions.com/customer-stori… #customersuccess #emailpersonalization #eloqua #martech

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Check out Sojourner Kristin's latest article: Your Marketing Operations Owns its Brand + Branding: 4 Considerations linkedin.com/pulse/your-mar… via LinkedIn #marketingoperations #teamcharter #communication #feedbackmatters