Sojourn Solutions
@sojourn_solns
B2B Marketing Operations consultancy working with your team to prove (and improve) the value of your marketing.
ID: 3251672783
https://sojournsolutions.com/ 13-05-2015 14:17:21
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525 Followers
593 Following
We're sharing a quick tip from Sojourn's Kelly Newton on how to use copy/paste to save time on your Oracle Eloqua Campaign Canvas. (Including a video demo!) Plus some great Q&A on the topic, from our 2/16 EUG: resources.sojournsolutions.com/blog/tip-use-c… #eloquatip #eloquausergroup #campaigncanvas
In our blog "5 tips on using ChatGPT to create B2B marketing campaign content," it's noted that "... B2B marketers will need new skills, “like writing an AI prompt that delivers good results..." resources.sojournsolutions.com/blog/5-tips-on… #b2bmarketing #campaigncontent #chatgpt #generativeai #tips
The "State of the Marketing Operations Professional” report from MarketingOps.com highlights challenges Marketing Ops pros face – across alignment, processes/data, and martech – and how they are meeting them. Here's our take in part 1 of a two-part series: resources.sojournsolutions.com/blog/state-of-…
"The most important factor when Marketing Ops selected new martech in 2022 was the tool’s ability to integrate within their martech stack, with 69% of MOPs pros citing it.” Second factor? Read more in part 2 of our series: resources.sojournsolutions.com/blog/state-of-… cc: MarketingOps.com #martech
The "State of the Marketing Operations Professional” report from MarketingOps.com highlights challenges Marketing Ops pros face – across alignment, processes/data, and martech – and how they are meeting them. Here's our take: resources.sojournsolutions.com/blog/state-of-… #marketingops
Are you in the market for a new MAP? Some of our customers are having the conversation - it's all about proving value - so if your current MAP doesn't measure up, it might be time. Check out 7 tips: resources.sojournsolutions.com/blog/finding-m… #marketingops #martech #marketingautomation #provingvalue
What should be the guiding force behind how your marketing ops team does what it does? 🤔 The answer is data - not hunches or “what worked before." ✅ Why Marketing Ops demands a learning mindset and how to develop one: resources.sojournsolutions.com/blog/why-marke… #marketingops #alwayslearning
Are you in spring cleaning mode yet? Specifically, MAP spring cleaning? No matter where you are with it, our latest blog post's quick/pro tips will help you get your MAP data cleaned up for better results. resources.sojournsolutions.com/blog/spring-cl… #marketingops #martech #data #springcleaningtips
Good tips here from Sojourn Solutions! ChatGPT continues to make waves in marketing circles, but it's important to understand how to get the most out of it. Remember, especially with #AI, "garbage in, garbage out" #ChatGPT #b2bmarketing resources.sojournsolutions.com/blog/5-tips-on…
Customer Success Spotlight: A closer look at how Sojourn customer UCLA Health utilized Eloqua and the 4Thought Marketing Many-to-One Email Cloud App to improve their transactional patient marketing: resources.sojournsolutions.com/customer-stori… #customersuccess #emailpersonalization #eloqua #martech