"As marketers if you are not revenue, you are cost and what do we do with costs? we reduce them" - Thomas Barta at today's @PositivelyTMM #Marketing

A2: Absolutely! Mainly search terms, seeing only impressions in RSAs and very minimal data from PMax #ppcchat

A3: I have only recently found out that the audience data (observations) you see in the GAds platform is not accurate and you shouldn’t base your decisions on that data and rather use GA data that attributes more accurate metrics to each audience type. #ppcchat

The more I listen to speakers in podcasts talking about food the more I don’t know what am I supposed to be eating. #ToEatOrNotToEat #DOAC

Things are looking to improve for PMax 🤩 #ppcchat

I really like the Google Ads UI Update. Campaign & Ad Group settings shortcut. (I only now noticed the Ad Group one in my accounts the Campaign has been around for the past 2-3weeks) #PPCChat

Amazing #marketingmeetup by @PositivelyTMM and a great presentation from Matthew Lawson “Don’t chase the sale. Build the brand”

Big changes coming to GTM. Google Tag to replace the GA4 configuration tag. Some benefits include enhanced integration with G Ads & settings variables. #PPCChat support.google.com/tagmanager/ans…

💙 Let the learning begin Tatiana Bulcão #brightonseo

🤯 Matt Cocking just taught us how to bulk target a list of radius locations in Google Ads! #brightonseo

It would be an incomplete #BrightonSEO conference without at least 1 slide with cats! (Or Star Wars reference) Diginius Interesting: “You can serve ads powered by Microsoft Advertising on Snap's My AI chat experience”

Great presentation by Fraser Andrews on how to Martin-Lewis your Google Ads account 💰 #BrightonSEO

When working with small budget clients: “Keep the targeting broad and let the creative do the work” in Facebook Ads. Great presentation @heyvickijakes #BrightonSEO

But how did the Roman Empire think about auction reserve prices?

Interesting #ppcchat

Such a lovely event at #OMGIRL The best part is that everyone was super lovely and welcoming. Stephen and Luna definitely were the main stars though 🐶 The OMG Center

🚨 €2.994 PPC course giveaway 🚨 Our Google Ads Masterclass January '24 cohort starts today. Unfortunately, enrollment is closed... But... There's a last-minute way to join for FREE! Enter our giveaway to win 1 of 3 'Late Enrollment' tickets (€499 value). If you win, we'll

Asset level reporting in PMax is actually exciting. #GML2024

So by improving the Optiscore I can get 15% more conversions? Dismiss this Dismiss that Oh Dismiss this one as well #GML2024