If you're at the #SocialThatSells @OgilvyOneNYC event #SMWNYC The Digital Social Contract bit.ly/1Rts5sJ

Creators and communities have an independent relationship from technology. They want to build a community, not technology. #SMWNYC

Rule 1: Passion trumps production. #SMWNYC

Digital pathways have changed expectations from content. Cue reference to the intro of The Nanny. #guiltypleasures #SMWNYC

Rule 2: community is king #SMWNYC

20% of superfans drive 80% of traffic or engagement. #SMWNYC

Superfans are the tastemakers. You need to reach the creators AND the superfans.

Rule 3: Engagement-driven not hit-driven. Rather more subscribers for 5 years than 1 million hit video. #SMWNYC

Rule 4: Think small to be big. #SMWNYC

Rule 5: Make universes, not content. #SMWNYC

Rule 6: Revenue grows when it disappears. You don't always have to say yes to all brand deals. #SMWNYC

.@robertjohndavis great 15min presentation on the #digitalsocialcontract. Read the whole contract on slideshare.net/OgilvyWW/the-d… #SMWNYC

.The Young Turks (new on Substack @tytnetwork) reach 50 million people on all their networks, with a 150 million views each month. #SMWNYC

Fans can welcome more The Young Turks (new on Substack @tytnetwork) content on Snapchat and Facebook Live in the future. #SMWNYC

The 1st priority of The Young Turks (new on Substack @tytnetwork): making their audience responsible members of society. #SMWNYC

"The key to success is content first, not advertising first." The Young Turks (new on Substack @tytnetwork) #SMWNYC

That is a wrap for the #SMWNYC kick off session at @OgilvyOneNYC. Time for some cocktails! giphy.com/gifs/love-tele…

Another win for a dynamic duo. Ogilvy and Social.Lab open an account at Deutsche Bank. mm.be/news-fr-15145-…

An impressive win: Carrefour teams up with Social Lab! FR: bit.ly/CRF-FR. NL: bit.ly/CRF-NL.

Notre partenaire @SocialKarmaEU a lancé Profiler. Un outil puissant et innovateur pour vos datas Facebook. bit.ly/2modBW8