Q4: What challenges do rookie athletes run into when establishing their personal brand in sports? #SMStudentChat

Q5: Which people or organizations are the must-follows in the world of #SMSports? #SMStudentChat

Q6: What are the #SMSports challenges and opportunities for organizations using social media to connect with fans? #SMStudentChat

Social Media Students A5: There are so many! If you’re interested in social media and sports to keep your eye on #smsports. Also love the insight that @frntofficesport and industry leaders like Jess Smith bring. Also I’m bias but I’m a big fan of our ESPN and SportsCenter accounts! #SMStudentChat

Social Media Students A6: I think the biggest things is trying to own the audience they have. Every team is different and expect different things, yet many take similar approaches. The challenges are finding ways to stand out and do it for the fans and not for the industry.

Q7: What is the best example of a #SocialWin or #SocialFail in #SMSports? #SMStudentChat

Social Media Students A6: One of the biggest challenges is that there are so many different ways for fans to consume sports media these days, so finding the ways to stick out above the crowd is what everyone is chasing. #SMStudentChat

Social Media Students A6, Challenges: knowing your fans and focusing on them. Also, figuring out how to standout without losing your brand Opportunities: fan UGC and using data/analytics to give fans "power" to shape content. #SMStudentChat

Q8: What skills or experiences can students build now to make them a great candidate for #SMSports jobs? #SMStudentChat

Social Media Students A8: Any type of Adobe Suite skill is critical. Also being able to be both a thinker and a doer. Many can do things or be told what to do and execute, not many can take it a step further and build a strategy behind the execution. #SMStudentChat

Q9: What is your prediction for how #SMSports might evolve in the next year? #SMStudentChat

Love it, Reva! Thank you for that advice! #SMStudentChat #SMSports

#SMStudentChat wouldn’t be possible without the participation of our amazing guests. Thanks to Justin Karp, Reva Labbe, and Adam White for sharing their time and insights with our students and educators!

This was our last #SMStudentChat of the school year. Best of luck to our graduating seniors!!

We will return in September for a new season of amazing chats. Follow Social Media Students for more info, and let us know if you have a topic suggestion for a future episode.

#SMStudentChat will be taking an extended break through September while chat host Amanda J. Weed, Ph.D. * AD/PR Researcher & Prof. settles into her new job at School of Communication & Media at Kennesaw State. We will return in October with a new lineup of amazing guest to talk all things #SocialMedia.