Short-form videos are dominating marketing—and it’s not just a trend. With shrinking attention spans and high ROI, nearly 1 in 3 marketers use them most, according to HubSpot’s 2025 report. Here’s why we can’t stop watching: hubs.ly/Q03yZpQr0

At #SMSsummit, Chin Wu of Lenovo will share how to lead with creators and culture—not just channels. Learn how to build purpose-driven, social-first campaigns that move real KPIs like brand perception and cultural relevance. hubs.ly/Q03yZqK00

Younger audiences are discovering food trends and placing QSR orders through social media. 🍔📱 Snapchat’s latest report shows 76% are influenced by tasty posts, creating big opportunities for brands. Read the insights here: bit.ly/4ffwZeR

Social has evolved from awareness to revenue engine. At October's #SMSsummit, Ryan Mitchell, Social Media Manager at Vertex Inc., will how to prove campaign value with real-time attribution & KPIs that matter. Learn more here: bit.ly/4lbxWq5

Leadership change in government? It doesn’t have to throw your social strategy off track. Our latest blog features insights from Andrew Palczewski, Social Team Lead at the U.S. Department of Education, on how to plan, adapt and thrive during transitions. Read more: bit.ly/4mjljKl

How do you grow a regulated healthcare brand without losing its soul? At #SMSsummit, Orlando Gonzalez, Social Media Lead at Florida Blue, will share how to build loyalty, stay compliant, and create content that truly connects. Learn more here: bit.ly/4m0eqOu

When social teams step on each other’s toes, the message gets muddy. At #SMSsummit for Higher Ed, Dom Benjamin (Maxwell School) will moderate a panel with experts from UBC Okanagan, Dallas College & Southeastern University on defining clear content swim lanes: hubs.ly/Q03C225X0

Not every trend-jump ends in disaster. Some brands get it exactly right. From Chipotle’ clever “propaganda” post to Scrub Daddy UK’s unsettling hot dog Reel and e.l.f. Cosmetics’ nostalgic chain texts—here are 20 trend wins worth studying: hubs.ly/Q03C0TBx0

With search visibility surging and demand for authenticity at an all-time high, marketers can’t afford to overlook Reddit, Inc.. It’s becoming a goldmine for high-intent traffic and genuine engagement. Here’s why: hubs.ly/Q03C0HZQ0

Cool swag isn’t enough. At #SMSsummit, Audrey Willis of Intuit TurboTax will share how she built a scalable surprise & delight strategy that drives real business results—using data, social listening & intentional outreach. Learn more about her session here: hubs.ly/Q03C0MBX0

Back-to-school marketing leans on value and familiarity—but is it enough? American Eagle’s Sydney Sweeney campaign shows how tricky it is to connect with Gen Z while keeping parents and budgets in mind. Read more: hubs.ly/Q03DMlpv0

Steven Ziemba (Midwestern University) will lead an AMA-style discussion with speakers from Keck School of Medicine of USC, California Baptist University (CBU) & Penn State College of Agricultural Sciences on working with staff and faculty unfamiliar with social media. Come prepared with your most pressing questions! Learn more: hubs.ly/Q03DMmVL0

We're happy to welcome Sonali Karmarkar (YouTube Shopping) to the #SMSsummit lineup. She'll join a panel on how top brands build engaged communities, alongside experts from University of Washington and @ShakeShack to discuss retention & loyalty. More about this session here: hubs.ly/Q03DMpGR0

Educational content shouldn’t feel like a lecture. Learn how to blend storytelling, trends & short-form video to engage, entertain & teach—without your audience realizing it. Join Autumn Black, Content Creator at Ford Motor Company, at October's #SMSsummit. Learn more: hubs.ly/Q03DTwhK0

Higher ed influencer marketing is more than student recruitment—it can boost donations and engagement too. Check our latest blog article to find out how Syracuse University, University of Oxford and other top institutions leveraged influencers to reach new audiences: hubs.ly/Q03DTqlq0

A few days ago, we shared how American Eagle’s Sydney Sweeney campaign sparked controversy despite aiming for mass appeal. Now, Gap is making a similar pop culture play with global girl group Katseye—and the reception couldn’t be more different. Here's why: hubs.ly/Q03DTmBL0

A one-size-fits-all approach doesn’t work in government social. At December’s #SMSsummit for Government, Crystal Robertson, Social Media Sr. Strategist at U.S. Postal Service, will share how to build channel-specific content with creativity, clarity & consistency: hubs.ly/Q03DTq9p0

In this hands-on workshop at #SMSsummit for Higher Ed, speakers from BYU-Idaho, UNC School of Medicine & Yale MacMillan Center will show how to make authentic content on a budget. Learn how to amplify campus voices through influencer partnerships, ambassador programs & UGC: hubs.ly/Q03GgyBG0

Crisis communications can make or break public trust. Learn from real examples how WA Department of Ecology, Town of Collierville and City of Tampa, among others, handle social media during emergencies. Read the full guide to strengthen your strategy: hubs.ly/Q03Ggy5J0

Most marketers don’t post every day — and that’s okay. HubSpot’s 2025 data shows only 19.7% post multiple times daily, 31% post a few times a week and 64% post less than daily. The takeaway: quality and consistency matter more than volume. Read more here: hubs.ly/Q03Ggw6W0