💡💡 ultimate feedback loop right here. We do it with tracking exercises We do it with tracking macros and calories Why wouldn’t we do it for learning??

Our #1 keyword: 15,000 visitors/month, zero pipeline Our CEO: "It's our top performer!" Me: "Performing at what? Vanity metrics? That’s what traffic is now." So I killed the keyword.

Rules are for people afraid of judgment. We create procedures, so we don't have to think. But excellence requires subjective judgment. If no one can get in trouble, no one can do anything great.

This is the kind of science I love TLDR GOOD GOALS “I’m going to exercise 4x/week” “I’m going to work on our ad campaigns for 1 hr/day” BAD GOALS “I’m going to have a six pack” “I’m going to drive $100M in revenue from our ads”

Most marketing advice is written by people who haven't done the work They have frameworks They have playbooks They have models They have decks But they don't have the scars

Not many posts stand the test of time, but this one from nearly 4 years ago has aged 🤌

Ever been in a meeting and someone says "we need more leads" + you think "we have leads, they just don't convert" but don't say it because you don't want the tough convo? I learned to say that at my last company with our clients. Meetings got awkward, but then VERY productive.

After listening to 200+ episodes of David Senra from David Senra, one lesson appears more than any other: Legendary founders spent 50-70% of their time on hiring Most founders today spend less than 10% Here are the hiring principles that built the greatest companies in

Yes yes yes! These are the people driven by the fulfillment and eustress that comes with growth. In school, getting bored with something you’ve “mastered” (in quotes intentionally as we know mastery is infinite) is punished. At work, it’s what fuels innovation and career

25 lessons from "Essentialism" by Greg McKeown that helped me go from 50+ projects last quarter to 3 focused priorities: A few months ago I texted a mentor: "I've been in overdrive + it's catching up to me" He said: "Read Essentialism" I did. Spent 30 hours reading it,

Tell me the relationship between your VP of Sales and VP of Marketing And I'll tell you if your company consistently hits its revenue target It's that predictable

When someone asks "Can we do this?" they're not really asking about capability They're asking for permission to avoid the harder question: "Should we do this?" One takes 5 minutes to answer The other takes real thinking

99% of the outcomes we seek come from doing the things we don’t want to do The pain of running The discomfort of learning something new The discipline to grab a piece of fruit instead of a cookie I ask why my resting heart rate doesn’t improve …it’s because I stopped running

I've read "The Score Takes Care of Itself" by Bill Walsh 3 times. 70+ hours reading it, re-reading it, and writing out my notes. There's one lesson that keeps pulling me back. He didn't obsess over winning - he obsessed over the standards he set. He understood that when you

My dear first-year marketer - Congratulations. You got the job.

“When a measure becomes a target, it ceases to be a good measure." Marketing has been breaking that law for years. We chase leads instead of revenue because we don't trust that we can prove the connection. We spend more on channels we can "measure" poorly and less on ones we

Officially launched a new platform I’ve been working on for months this morning + saw this email come through moments ago that we have our first paying customer. One of the best feelings I’ve ever experienced right here. David Senra - shout out to you here. Have been listening