Another SigniFI member has launched a new website this week! DKS Financial Strategies includes not only financial advisors, tax professionals, & insurance specialists but also members who hold their Medicare licenses, law degrees, & MBAs. Learn more at dksfinancialstrategies.com.

Should you handle marketing for your advisory firm yourself? Hire an in-house marketer? Outsource it? CMO Christine Golden and co-founder Davin Carey discuss your options on the latest episode of the eMoney Advisor podcast, That Makes Cents: tinyurl.com/marketcents

Congratulations to SigniFI marketing coordinator Makenzie Hill for completing her Google Ads Display Certification last week! 🥂 We're always learning new skills to serve our members better.

There's a lot more to effective content marketing than jotting your perspective down on paper. Keyword research, persona development, & tools for planning, timing, & tracking could make the difference in catching a prospective client's eye. tinyurl.com/ysb8t5wq

The SigniFI model is simple but significant. We're your marketing director and an extension of your in-house team. When you work with SigniFI, you get decades of marketing experience, industry expertise, and complete customization – without the director-level salary to match.

Your advisory firm's corporate ID should make a positive impression. Just like your brand name, mark, fonts, & colors are important choices, so is the quality of your printing. Because it says something about you – your personality, professionalism, & commitment to excellence.✨

RMDs are not merely funded by dividends but also a form of dividend itself by virtue of being a valuable income stream. In a new article for dividend.com, I've outlined what to keep in mind if you plan to use RMDs as retirement monthly deposits: tinyurl.com/1qdrmxlw

We asked our members what services they value most, and no surprise here, brand strategy, marketing planning, and original content creation topped the list!

Congratulations to our co-founder and marketing member Davin Carey for being named one of the best wealth advisors in California! tinyurl.com/bogagfhe

Women control about $14 trillion in the United States but only 15-20% of all financial advisors are female. SigniFI member Jennifer deSpain is one of them, & like so many women, she can do just about anything she puts her mind to: tinyurl.com/signifi-jen #WomensHistoryMonth2021

85% of Americans would be more likely to trust recommendations from financial advisors if they demonstrate emotional intelligence. ThinkAdvisor outlines three tips for developing yours on the link. thinkadvisor.com/2021/02/23/emo…

Meet our marketing coordinator: Makenzie Hill. She's expressive, eclectic, and enviably calm under pressure. She can also teach herself anything under the sun. We're so lucky to have you, Mak! Thanks for sharing your talents with our team.

On #IWD2021 we're spotlighting another awesome female founder and financial advisor: SigniFI member Charlene Wehring. Charlene chases opportunity – wherever it resides, but her ambition has never come at the cost of putting people first. tinyurl.com/signifi-charle…

Oh happy day – our new website is finally live! Get more details on marketing services we offer to support driven financial advisors. Meet our stellar team. And get a glimpse of our insights featured in the news. signifiadvisorgroup.com #financialmarketing

Congratulations to our co-founder and member, Kyle Brownlee!

SigniFI CMO Christine Golden is featured today on the Red Zone Marketing blog talking about the importance of building strong company culture in advisory firms and why it matters for business growth. redzonemarketing.com/5-reasons-cult…

We're excited to hear the news this week of Avantax acquiring GuideVine's lead-generation and marketing platform! Can't wait to help our members maximize this tool for their organic growth. 🌱 vimeo.com/185080140

We’ve been humbled by the response to our business model but not surprised by the need. There is a huge appetite for marketing that's customized to advisors’ brands, and we’re excited to join Avantax so we can serve more of its growth-oriented financial professionals!

I love exploring the intersection of psychology and finance. There are so many things that shape our relationship with money, and in future blogs, I'll highlight inherent biases that affect our behaviors. In today's blog, let's look at loss aversion. andermanwealth.com/blog/3-things-…

Should you hire a marketer or do it yourself? Hear two takes on this question from an advisor and a marketer in our recent blog post. bit.ly/3h5webW