shivanisaraf
@shivanisaraf01
Applied Behavioural Science | SBCC | Strategic Communications | Brand Management | Marketing Communications | Advocacy
ID: 2211721388
24-11-2013 02:39:00
111 Tweet
103 Followers
940 Following
Fascinating piece from Rory Sutherland in Campaign on why agencies should learn from the IT industry and harness loss aversion when selling their services
2020 was the year global health went local. Read Bill Gates and @MelindaGates’ Annual Letter as they reflect on the global collaboration to fight #COVID19.
"In many cases, choices that are perceived as the norm because they are more publicly visible may not accurately represent new trends and possibilities, and in such cases highlighting a positive but hidden trend can make a powerful difference." World Bank ideas42.org/blog/how-can-b…
Two friends and collaborators, writing about two friends and collaborators (well, it's complicated). Richard H Thaler newyorker.com/books/page-tur…
Does admitting to a mistake increase your credibility as a reviewer? New research from Yale School of Management Prof. Taly Reich suggests just that: som.yale.edu/blog/the-overl…
6 Principles & 5 Steps to use #behaviouralscience in public health. >>> Check out the new technical note from the World Health Organization (WHO) technical advisory group for #behaviouralinsights and science. bit.ly/3DawfE6