Picking on Ahrefs for a sec b/c I'm a big fan & know they can handle it. 😉 The orange color for the checkmarks looks a bit too close to red on this pricing pg & makes me think harder than I should to understand what's included. Consider testing another color. #SEOisCRO

Just left an incredible in-person prospect meeting w/ an amazing ecomm brand. This company has partnered with 2 prominent SEO firms in SD over the years & I’m shocked that they’ve never received CRO or even site architecture recommendations 🤯🤦‍♀️ #SEOisCRO

Invaluable convo this am re specialization. We've long recognized that ecomm & esp Shopify SEO is our thing, but man were my eyes opened when a peer pointed out that ~68% of our partners over the yrs have had successful acquisitions. And we have SO much data pointing to why. 😎

Something I love that isn't talked about much is how many awesome people I get to work with who are doing rad work AND being amazing parents. My call this am w/ Adam Melson from Seer Interactive, when both of us at 1 point had a baby on our lap, was so fun & refreshing. 🥰

Had a convo w/ a marketer who asked why I'm against working w/ adult content sites + agencies that serve them. His logic:"there's a market for it." Clearly this person doesn't know me well. There's also a market for child trafficking, st fentanyl & other life-damaging things.💔

This might be the best hype video you’re gonna see this year. Special season coming in hot for the Padres.

Having a good convo w/someone does not give you enough to know their character. You cannot claim to know a person or vouch for them as a "good" person until you've had the opp to witness them make hard decisions, when true character is revealed. We're about to see a lot of it.

Is SEO impt to your biz but not getting the support or budget it deserves? Agency fees out of reach? Budgets & teams being slashed but goals somehow increasing? Have a solid team, but need a strategy partner? Our new SEO Advisory service is the solution. schleichermarketing.com/services/seo-a…

As a tech SEO focused on ecommerce, serving lots of Shopify+ merchants, we could build our biz based on a platform's shortcomings OR I can bring our findings to the platform's Tech SEO team & work on getting them solved for all 4M Shopify sites. Thanks for hearing us out Paul Shapiro

Omgoodness, this new testimonial!! Some clients really know how to make an SEO agency partner feel appreciated! 🥰

If any Shopify site owners of the 425k 'boost pfs' indexed URLs caused by the Boost Commerce app need help cleaning that up, we have the actual solution. 😎

Reminder to SEO Twitter: Get yo'self a community! The SEO techniques/solutions/strategies that work are not shared publicly on Twitter, at conferences, or in articles or guides. 😬 Actual SEO gold is shared in private messages, email/slack threads, & person-to-person convos.

Realizing that every new biz idea I have is related to whatever's going on in my life. Got a Great Pyr puppy a few weeks ago & now need like 10 dog biz people to come bring these ideas to life. Also, REI, STRs, kids/parenting, van conversions, regen ag... endless ideas 🙃

Tell me you work in international SEO without telling me you work in international SEO. I'll go first... new client GSC:

It's happening...

Needed a break from the world's news today so I asked GPT-4 to help summarize Britney Muller 's detailed intro to LLMs. 😆

Mandatory reading for everyone who cares about search marketing/SEO >> the DOJ Google trial docs (Google decks, internal emails, chats, etc) 🤯 justice.gov/atr/us-and-pla…

13 yrs ago I was completely burned out on SEO after working agency side for 4 years & as an editor before that. Then I joined a creative agency to lead SEO strategy & fell in love with how SEO knowledge helped us create better things for our clients' key audiences & reach new

If G really wanted to improve results, they'd devalue all brands & publishers participating in affiliate reviews, both sides, across the board. But we all know there's way too much $ rolling through the digital Goliaths. Plus there'd be less need to bid on branded terms.

How you respond in times like these will determine what you're known for. Be slow to share your "opinions" & quick to show human decency and love.