Interesting that the Canadian conservatives didn’t copy the Trump playbook

The storyline in recent weeks has been that young men are shifting back to Dems because of Trump's tariffs and Musk. And they are pissed off about those things, but let's not kid ourselves: Dems still have a big, big challenge to get them to support Dem candidates

Mental health, especially among men, is a topic of concern that pops in lots of polling. It’s an issue that’s up for grabs. Rs are making clear they’re not interested. Dems should seize on it

I need some TikToks with interviews of small children about their thoughts on the president saying they should only have three dolls and five pencils

First sighting of a Josh Kraft ad, featuring a contrast w Wu, during the Celtics game

I know nothing matters anymore, but Trump is recording direct to camera ads, as president, to sell watches?! Taking a $400M bribe is egregious, but this is just so lame (via Lucy Ritzmann FWIW newsletter) facebook.com/ads/library/?a…

There is no reason for Dems to be behind the curve on this issue—why are red states leading?

Data from Catalist_US shows the the swing of young men was even worse than we thought. Exits showed a 4pt drop in Dem support from 2020 to 2024, but Catalist shows it was 9pts.

This platform data by gender from CIRCLE is consistent with others, but still makes super clear how different the uses are of Youtube and TikTok especially datawrapper.de/_/JZO00

Kind of a category error in the debate over this -- it's true that Joe Rogan wasn't the result of GOP donors. But people like Charlie Kirk, Dan Bongino, Benny Johnson, and Ben Shapiro were, and have big audiences, that's what Democratic spending could replicate.

Guy who literally makes the trains run on time gets fawning coverage: "Even the MBTA can’t stop Phil Eng" Note to electeds: people are starved for action and competence in their leaders. bostonglobe.com/2025/05/28/met…

Nelk/Elon/Trump/chess… lots of young guy colliding here

Watch this space

Remember the Dems' $20 million plan to win young men that we all made fun of? Turns out the full story is a BIT more nuanced... I talked to John Della Volpe - whose team did focus groups in 36 states and the largest-ever survey on media habits - about what's truly driving young

🚨🚨Two 30 year old Axios reporters went deep into MAGA Tiktok - their algorithm and journey tell the story of today’s politics and why Dems missed it all axios.com/2025/06/21/mag…

So we have Shawn Ryan Joe Rogan Jocko Willink Cameron Hanes opposing Mike Lee’s efforts to sell public land. Lots of opportunity to amplify in the short term and build alliances in the long term with these right-leaning creators

The only key group we looked at that *didn't* become more conservative over this period was wealthy Gen Zers (this making $100K+ per year)

the crowd in Nigeria night Red Sox jerseys at Fenway is rocking out to Pink Pony Club. America!

Young people—especially young men—are acutely aware of this. They bring up housing investors in focus groups all the time, unprompted, and mention Blackrock by name. A smart pol can get their attention by doing something on this issue.

At a game featuring Lionel Messi, with a big crowd that is disproportionately young, male and Latino, and there is no civic engagement effort at all. Hope there will be more for the World Cup next year! Ben Wessel Equimundo Dan McSwain Richard V. Reeves JR