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Lots of talk about being TRANSFORMATIONAL versus TRANSACTIONAL as a coach almost like it's some switch you can turn on in your mind. But it's not a switch. It's HABITS. Your habits as a coach. In your own time and with your team. Built and reinforced every single day.

This tweet below is still true. bebetterleaders.com/community

Innovation ✅ Forward-Thinking ✅ Elite Competition ✅ Alignment ✅ Commitment to Excellence ✅ More excited than ever for Zac Selmon and the leaders at Mississippi State Grateful to get to be a part.

Athletics is a copycat industry. And that's not necessarily a bad thing. But, you might miss out on your biggest opportunity because you're too busy trying to be something you're not. Be yourself. Align with your community. Represent them well.

Winning games isn't all that matters. Anyone remember Dunk City? They only made the Sweet 16. The teams that get remembered don't just win. The teams that get remembered made their community, or all of us, feel something. youtube.com/watch?v=vMJqsx…

An old graphic from my notes from TYLER COSTON | SAVI Coaching It remains true. Focus on the most important things remains the hallmark of expert coaches.

This landed in my inbox this morning from my partners at BETTER. I HAD TO SHARE IT. A talking point has consistently come up: "The teams that get remembered aren't the teams that win. They're the teams that make their community feel something." We need to shift our

10 tools with videos to build your team culture. (The Culture Playbook) Team exercises to implement each tool. A monthly discussion on the application of each tool. 30 additional exercises and growing( one posted weekly) All that and more in the Culture Playbook Community.

What makes a team memorable? It's not what you think. And the bigger question: how does and should that impact the way we lead?

There is no best recruiting strategy. There is no best workout plan. There is no best offense or defense. Find something that works for your leadership and stay consistent. That's how you build a program. What fundamentally works for you? Do it over and over.

Creating an environment that helps eliminate your athlete's fear is the foundation of an elite performance culture.

Your biggest flaws aren't tactics. They're holes in your leadership of your people. Places where you're losing influence. Places where things aren't clear. Where you're creating gaps in communication. Lead yourself first.

Most coaches focus on what to say. Self-awareness shapes every message you deliver—tone, timing, even the words you choose. It starts with you and how well you know yourself.

Coaching is lonely. But the only way to carry big expectations is to stop carrying them alone.

If you can’t lead with confidence after a loss, your team will never believe in resilience.

Leaders in athletics have a lot on their plate. Every day is another change to navigate. Leadership isn’t just a piece of the pie, it is the crust that holds it all together. Neglect it and everything else gets more difficult.

Public pressure is loud. Internal clarity is louder. Lead yourself first.

Gaining influence and trust with young people isn't as complicated as we make it. It doesn't take a particular skill set. You don't have to be super relatable. You have to be human. Like giving them your full attention when they speak. Lead yourself first.

Build disciplines around: - Your health - Your energy - Your mindset - Your leadership This is what building your performance as a coach looks like.

We all have a feedback style we prefer—direct, subtle, written, or face-to-face. But your style might shut others down. Ask yourself: How do I like to get feedback? Understanding this helps your feedback actually connect.