New: The Optimal Title Tag Lengths for SEO, Using Science 🔬 1) Why the 600px rule isn't what you think 2) How many characters will Google use for ranking? 3) How length impacts Google rewriting 4) Does title length impact rankings and traffic? 📈 Post - zyppy.com/seo/title-tags…

***$17,530*** That's how much the average American said it would cost for them to *give up* using Google and other search engines for a year (according to data scientist Seth Stephens-Davidowitz in his amazing new book "Don't Trust Your Gut"). All for a service that costs $0 to use.

Am I the only one worried that the John 🧀 ... 🧀 MuellerBot will become sentient and try to enslave humanity/answer annoying SEO questions? seroundtable.com/muellerbot-ai-…

Most SEOs think of alt tags as something to be optimized and largely forgotten. Turns out they can also be used to generate some pretty amazing poetry (as demonstrated in this very cool project from two visually impaired artists): alt-text-as-poetry.net

Heads-up: Google is now showing a 'translated results' Search Appearance filter within Google Search Console. Take a look at your properties within GSC to see if the filter is surfacing (for when translation has happened). More background + info here: brodieclark.com/translated-res…

A huge thank you to Seth Stephens-Davidowitz for joining me on the latest McKinsey & Company Author Talks to discuss his new book "Don't Trust Your Gut: Using Data to Get What You Really Want in Life" (an incredibly interesting, entertaining and very funny read). mckinsey.com/featured-insig…

Devastated to learn about the passing of an absolute SEO legend and wonderful human being. RIP, Bill.

It begins…

If you were hit by the May core update, a few things to know: 🔸It's still rolling out. Will take 1-2 weeks 🔸Google says to focus on content and E-A-T 🔸Sometimes the changes can be bc G better recognized the user's intent. That's hard to fix. A few helpful links in this 🧵

Since 2019, I’ve built 2 businesses from 0 to 6 multiple figures. I had burnout. I hired and fired people. And here are my 12 lessons. A 🧵

It feels illegal to know about these 20 websites:

Author Talks, McKinsey & Company’s Adam Volk chats with Christian Bason & I about Expand: Stretching the Future By Design - & less human-centered, more future-proof design #mimic #innovation #designjobs #book mckinsey.com/featured-insig…

Was able to replicate this in the wild. Very helpful, Google. Very helpful...

Thanks for the fresh dose of nightmare fuel, Google! 🐜 😱

GPT-4 is only 48h old… 48 🤯 ways it can change your life today👇

My favorite people in AI to follow, the reason to follow them & their top tweet:

🤖AI Hungry SEOs: When using ChatGPT/LLMs for tasks, you'll often have to make little tweaks/customizations to the prompts to fit your unique needs. Doing so (at scale) in sheets via the API gives you this flexibility! 🚀🚀🚀