Steve showed us that the future isn’t something you wait for—it’s something you build. His memory lives on in the hearts of innovators and dreamers everywhere—at Apple and beyond.

RIP Liam Payne, the singer-songwriter who began his career wowing stadium-sized crowds with One Direction, and as a solo artist leaned more into bold, experimental club beats and forward-thinking bops.

It’s amazing how you can use Apple Pay almost anywhere now! It’s secure, private, and so incredibly convenient. As we kick off a new decade of Apple Pay, we’re excited to bring you even more ways to use it! apple.com/newsroom/2024/…

Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned…

Meet the new iMac! With the power of M4 and Apple Intelligence, plus its stunning design and fresh colors, the world’s best all-in-one just got even better. apple.com/newsroom/2024/…

Get ready to meet the newest member of the family. Wednesday, February 19. #AppleLaunch

iPhone 16e is built for Apple Intelligence, has extraordinary battery life, an innovative 48MP 2-in-1 camera, and fast performance—at an affordable price. #AppleLaunch

Steve saw the world not just as it was, but as it could be. His vision continues to inspire us to push boundaries and create the future. Today, on his 70th birthday, we honor his legacy and his enduring impact.

You’re gonna want to save the date for the week of June 9! #WWDC25

I don’t have the words to describe how I’m feeling. It’s a very sad day. Rest in peace. We won’t forget your contributions to this world

Days like today are some of the most exciting moments at Apple. #AppleEvent

8x zoom in action at Apple Park!

Can’t wait for tomorrow!

Steve was an incredible leader, innovator, and friend whose world-changing ideas moved all of us forward. Celebrating his remarkable life and legacy today, on his birthday.

A big week ahead. It all starts Monday morning! #AppleLaunch

The new iPhone 17e is feature stacked and value packed! With faster performance and twice the starting storage, an advanced camera system, enhanced durability, and the magic of MagSafe, it’s an exceptional value.

Introducing the new iPad Air, powered by M4! With incredible performance, AI capabilities, and game-changing iPadOS 26 features, it’s even easier to be productive and creative no matter where you are, at a great value!

April 1st marks 50 years of Apple. Thank you to everyone who’s been a part of our journey. apple.com/50-years-of-th… #Apple50

Happy birthday, Apple!

We’re proud to share the progress we’re making in our efforts to protect the planet, including our highest-ever use of recycled material in our products. apple.com/newsroom/2026/…