Scott Vaughan
@scottavaughan
Forever student of life, people, markets and business. #CMO, Go-to-Market leader and advisor by day. #Sports, #Music, #Travel
ID: 28176139
01-04-2009 19:38:22
8,8K Tweet
4,4K Takipçi
2,2K Takip Edilen
A wide variety of views on big #B2B marketing trends via Demand Gen Report. Glad to be included in this piece from a variety of experienced marketing leaders.
Don't miss us tomorrow at #IgniteB2B! Jeremy Bloom and Chris Wickson will take the stage sharing critical insight into B2B marketer's need for top-funnel unity. If you are focused on revenue acceleration, this is a discussion you can't afford to miss.
'We must use marketing to inform what we do, not decide what we do” Rory Sutherland #IgniteB2B #CMO
#B2BMarketing is often driven by the drive to avoid blame not to create a meaningful difference. Further, if we changed our approach, we may all be working 3-day work weeks. Yes! via Rory Sutherland #Igniteb2b
“People like brands because they're a guarantee of non-crapness”. Optimistic view from – Rory Sutherland at #IgniteB2B
#Zombietech in marketing, it’s a thing. It’s neither dead or alive, taking space up in your #Martech stack. Signals low adoption, buying one-off tools #CMWorld Zari Venhaus delivers the gospel on how to avoid.
Oh my this is so true. The fun of working as a team and bringing together pros to make big things happen, fix the impossible and get stuff done. Thanks Sarah Kennedy Ellis for sharing!
🎁 A gift from us to you this holiday season, check out our 2020 #CMO predictions to verse yourself in all things #marketing for the new year! buff.ly/2Yomwq3 #predictions Carlos Hidalgo Neal Schaffer | ニール・シェーファー Lilach Bullock, Anti Diet Disruptor Gini Dietrich Michael Brenner Scott Vaughan Douglas Karr
My latest on the shifts going on in #B2BMarketing. Build a smarter path to revenue and customer generation in 2020 mklnd.com/2tzvEgp via MarketingLand #demandgen #revenuetechnology #martech
Great question posed from this #episode of the The Hard Corps Marketing Show with Scott Vaughan and Casey Cheshire, what is the experience that your target accounts have after marketing passes them to sales and then also when they become customers? #ABM
2,750 nominations. Over 15 different countries. One winner. We’re excited to announce Integrate has been awarded the 2020 Marketing Automation Innovation Award by MarTech Breakthrough Awards. Get the whole story here: bit.ly/3kGus00 #b2b #b2bmarketing #demandgeneration #marketing