Scott Vaughan (@scottavaughan) 's Twitter Profile
Scott Vaughan

@scottavaughan

Forever student of life, people, markets and business. #CMO, Go-to-Market leader and advisor by day. #Sports, #Music, #Travel

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calendar_today01-04-2009 19:38:22

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Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

#RevenueOps. Amen. Here is my POV from 2017 on this exact topic (merge sales + marketing ops): martechtoday.com/business-case-… #SDsummit @KerrySirius

Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

Alignment = Ability to Grow. In my new Chief Growth Officer role, been trying to figure out how to make this happen by connecting customers and partners with our Integrate revenue engine (sales, marketing, customer success & product). @KerrySirius #SDsummit

Alignment = Ability to Grow. In my new Chief Growth Officer role, been trying to figure out how to make this happen by connecting customers and partners with our <a href="/integrate/">Integrate</a> revenue engine (sales, marketing, customer success &amp; product). @KerrySirius #SDsummit
Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

A wide variety of views on big #B2B marketing trends via Demand Gen Report. Glad to be included in this piece from a variety of experienced marketing leaders.

Integrate (@integrate) 's Twitter Profile Photo

Don't miss us tomorrow at #IgniteB2B! Jeremy Bloom and Chris Wickson will take the stage sharing critical insight into B2B marketer's need for top-funnel unity. If you are focused on revenue acceleration, this is a discussion you can't afford to miss.

Don't miss us tomorrow at #IgniteB2B! <a href="/JeremyBloom11/">Jeremy Bloom</a> and <a href="/cwickson84/">Chris Wickson</a> will take the stage sharing critical insight into B2B marketer's need for top-funnel unity. If you are focused on revenue acceleration, this is a discussion you can't afford to miss.
Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

Talking #B2BMarketing at #Ignite2019 London. Jeremy Bloom taking the stage to talk demand orchestration, revenue marketing and breaking down silos Integrate #MarTech

Talking #B2BMarketing at #Ignite2019 London. <a href="/JeremyBloom11/">Jeremy Bloom</a> taking the stage to talk demand orchestration, revenue marketing and breaking down silos <a href="/integrate/">Integrate</a> #MarTech
Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

#B2BMarketing is often driven by the drive to avoid blame not to create a meaningful difference. Further, if we changed our approach, we may all be working 3-day work weeks. Yes! via Rory Sutherland #Igniteb2b

Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

I like the way Marketers are taking control of their event data and lead process, while still working closely with event organizers to get more out of their event investment. Such a positive sea change. Tech & capabilities are advancing quickly via Integrate

Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

#Zombietech in marketing, it’s a thing. It’s neither dead or alive, taking space up in your #Martech stack. Signals low adoption, buying one-off tools #CMWorld Zari Venhaus delivers the gospel on how to avoid.

Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

Ranked content is always good. Good content isn’t always ranked. So many factors matter - load time, mobile responsive, and compliant per @scottspjut at #CMWorld19

Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

If you are creating a business case for #MarTech, it's critical you educate the leaders, show how said tech investment fits into the overall strategy, connects with what is being used today & what's on the road map per Zari Venhaus sharing experience Actually, on stage #CMWorld19 #ROI

If you are creating a business case for #MarTech, it's critical you educate the leaders, show how said tech investment fits into the overall strategy, connects with what is being used today &amp; what's on the road map per <a href="/Zvenhaus/">Zari Venhaus</a> sharing experience <a href="/Eaton/">Actually,</a> on stage #CMWorld19 #ROI
Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

Oh my this is so true. The fun of working as a team and bringing together pros to make big things happen, fix the impossible and get stuff done. Thanks Sarah Kennedy Ellis for sharing!

Scott Vaughan (@scottavaughan) 's Twitter Profile Photo

My latest on the shifts going on in #B2BMarketing. Build a smarter path to revenue and customer generation in 2020 mklnd.com/2tzvEgp via MarketingLand #demandgen #revenuetechnology #martech

Christina Anderson (@716_anderson) 's Twitter Profile Photo

Great question posed from this #episode of the The Hard Corps Marketing Show with Scott Vaughan and Casey Cheshire, what is the experience that your target accounts have after marketing passes them to sales and then also when they become customers? #ABM

Integrate (@integrate) 's Twitter Profile Photo

2,750 nominations. Over 15 different countries. One winner. We’re excited to announce Integrate has been awarded the 2020 Marketing Automation Innovation Award by MarTech Breakthrough Awards. Get the whole story here: bit.ly/3kGus00 #b2b #b2bmarketing #demandgeneration #marketing