What someone is willing to pay for a transformation or lifestyle change is far greater than what they would pay for a tool or software.

How do you get faster at design? Stop staring at the screen trying to figure it out in your head. Make a copy of your artboard. Do a small change. Then make another copy. Do another change. Before you know it, you will begin to visualise your thinking. And you'll design

In UX design, speed should be measured by how quickly users understand the journey, not how quickly they get through it. Don’t fall into the trap of optimising for completion time. That only measures clicks and seconds. It doesn’t measure understanding. You see that in the

How I use design feedback to work faster We often become protective of our ideas and see feedback negatively. No surprise. Most feedback comes as solutions: -> “Change this.” -> “What if you moved it here?” It mixes up what we want to say with how we should say it. What

The most valuable asset a designer has is thinking. Design is often judged by what we can see: → the layout → the colour → the illustration The deep thinking is harder to spot: → framing the problem when the brief is unclear → working within compliance or technical

Content is design. If the words aren’t right, the design isn’t right either. Comments like “Copy to come later” can be risky. How can we design the message if it hasn’t been defined yet? Copy is also the cheapest thing to change. No rework, no redesigns, no rebuilds.

I’ll tell you a story about how 50 clever people tried to guess which design converts better… and nearly all got it wrong. Ten years ago, Booking com ran a simple game. Two versions on the screen. The task: pick which one got more users to convert. Get it right → you stay in

How do you know if you’ve differentiated well enough? Simple. If your competitors can make the same claim, you haven’t. Differentiation is a strategic disagreement. Most products look and sound the same because nobody wants to risk disagreeing. If it feels safe, it’s

The design process doesn’t guarantee a good solution. A designer does. We often place too much trust in the process: double diamonds, frameworks, research walls. As if following the steps will lead to the right answer. But it rarely works like that. The process adds

What is this trend where designers post how much the client paid and what was the profit?? You’d never do that with enterprise clients. Never.

Design systems are about people before they are about standards. Strong personalities, separate departments and competing priorities make alignment hard. That is real work.

If you put effort into design, put effort into the presentation. How you communicate your thinking and process is just as important as the final output.

I've spent years trying to fix a single minute of the day. We’ve improved sleep, but we overlooked waking up. Introducing Mellow App. This is a project I’ve quietly worked on for years and it’s finally nearing release. More updates will follow soon.