Filled new sandbags at the gym and renewed a software license - all in a day’s work at a small enough company where we stil wear a lot of hats.

I’m technical enough to believe I can set up custom purchase triggers in GTM but not technical enough to actually complete it (without watching several more YT videos).

There’s a lot to learn from those who have a claim to fame that’s easy to immediately comprehend. Working to get as simple as - Liver King - The Glute Guy - Knees Over Toes Guy Who else?

Working on video hooks, how’d I do?

If you want massive views and engagement it seems all you gotta do is handle some raw liver in the first 3 sec of your video #triggering

Wishing for better Reels analytics! Sometimes trying to make educated marketing decisions feels like reading tea leaves.

Today we’re talking about the challenges of adding value with three seconds to make an impression. loom.ly/9R5hzUM

Tenets != tenants

Today on social: Paul Sklar +13k followers from a Joe Rogan shoutout, Liver King +4k after a wild week (both on IG), and Marcus Filly ‘s glutes got us a community violation on TikTok.

I track ours and several other fitness accounts on IG, and all are losing followers. Anyone else seeing the same? (Most are growing on TikTok)

Our physical HQ is a stunning gym that’s closed to the public. This surprises some of our visitors esp. post pandemic. Fitness people can have a hard time thinking online vs. physical. Content studio != member gym

My 2023 marketing goals: - Understand our customers and potential customers more deeply - Deliver more value to all of them

It’s Jan 1 and there are 3 things you’ll never see in my fitness marketing: - body shaming - food shaming - ability shaming If you want to make a change this year, let’s start by welcoming you exactly as you are.

10 minutes away from wrapping a launch I’ve been working on for months. RELIEF!!

Back online from the bomb cyclone/atmospheric river. The things that came in clutch were: - Goal zero yeti power station - Stove top kettle/origami dripper/hand grinder Now back to work!

If your tweet opens with a dick swing I’m skipping it

Spent about 45 min to no avail trying to find where Meta puts the leads from lead ads. Still searching 🔭🕵️

New #ChatGPT workflow I’m using to repurpose long videos: - Paste transcript and ask for 20 sound bites - Get time stamps if I want a closer look - Reformat if needed Now we have 20 new content pieces for blogs/tweets/reels