Sally Farhat Kassab
@sallykassab
Media relations + marketing. Past mag & newspaper writer, book author, univ writing teacher. Loves throwing dinner parties, connecting humans, laughter
ID: 91745289
http://www.sallykassab.com 22-11-2009 07:32:30
423 Tweet
378 Followers
294 Following
“Everybody is born with a gift. Either you can embrace it, or you can suppress it.” The brilliantly creative Lena Waithe at #ComNet18
.Anna Liotta AWC Seattle unlocking #generational codes sharing amazing story of her life. #wow
#genz are the #globals born 2000 to 2016. They are #inclusive #techdependent #genderneutral #causedriven Anna Liotta AWC Seattle these are #trends not absolutes she says
Many times we don’t put enough structure in organizations. #Babyboomers become the bff of their kids so they overcorrected and took away some of structure so we see some millennials have made a difference- but sometimes, we see increase in feeling they are flailing Anna Liotta
Boomers will be at a meeting and say “people our age” and be in a room with people 10-20 years younger Anna Liotta - when we are communicating we have to care about the #generationalcodes
Globals/genz don’t have to meet friends or business mates in person - online is the same for them Anna Liotta me: who knew?
What channel you use in the #story you tell - age of #audience matters. #genxer get bored quickly Anna Liotta they have a code and we have to use the generational channel if we want to reach them #speechwriting
40 percent of #milennials of a #sidehustle which gives a freedom of agency of how they engage in the workplace. Anna Liotta
.David Meerman Scott epic #PR #marketing book: "If you aren't present and engaged in the places and at the times your buyers are, you're losing out on potential business." amazon.com/New-Rules-Mark…
What Is #ReggioEmilia Education? My latest piece U.S. News & World Report was such a joy to write - now I want to visit the city where it started #preschool usnews.com/education/k12/…
The “Three T’s of Executive Social Messaging,” according to Sheila Fortson: Timeliness Transparency True to Self #RaganMSFT