A tiered approach to advocate identification, support and development at IBM has proved a successful formula for fuelling scaled #SocialAdvocacy among employees and leaders. #SocialBusinessExchange Tribal Impact

💡Hearing from our own Rachel Burdus-Cook Ericsson on the power of #LeadershipAdvocacy including increase in trust, attracting and retaining talent, deepening customer understanding and opening up opportunities for your team. #SocialAdvocacy #SocBizExchange Tribal Impact

Excited to talk about The Washington Post’s #PowerIndex research today at ADWEEK Europe - let’s go!! #AWEurope23

“Close your eyes and listen to this ad…” Experiencing the power of audio-descripted advertising that can help brands reach a further 2.2M people with Meta and @PGUK #AWEurope #Accessibility #Advertising

“You need to go deeper than purpose, it’s about your business philosophy. We’re transitioning into a much more conscious world.” Hearing from Mary Portas OBE about treating the planet as a key stakeholder as we enter an exciting new period of business at #AWEurope Advertising Week

Hearing about the importance of brands moving from a “you” mentality to an “us” mentality as we live through our biggest societal transition yet Mary Portas OBE #AWEurope Advertising Week

Interesting insights from BBC Studios #NewExecMindset research - the top essential attributes of a successful leader are all “warm emotions” like trust, transparency and actions over pledges. #AWEurope Advertising Week

The top 3 inspirational types of people think creatively, are forward thinking and courageous - and don’t necessarily have an MBA! The Zelensky Effect is also fascinating - the research demonstrates an increasing need for optimistic leadership styles. BBC Studios #AWEurope

There’s no one-size-fits-all approach to building brand trust, but what’s important is ensuring your brand promise matches up to the business reality (ie its not just a narrative but a reality!) and that takes time to build. #BrandTrust #AWEurope23 LEGO

The 5 behaviours that affect #BrandTrust - being reliable and consistent are table stakes while purpose and authenticity are uniquely defined by category and audience LEGO #AWEurope23

“We should move from demographic targeting to values-based targeting” - hearing from LEGO on the need to gearshift to engagement with mindsets not demographics. #AWEurope23

With only 8% of people believing brand messaging to be true, it’s crucial to start with listening & co-creation before messaging. LEGO #AWEurope23

📢 Exciting news over here Ericsson - another big step towards becoming a platform business with this strategic partnership with Deutsche Telekom. Click below to find out more about this next step in our growth journey >> myteam.ericsson.net/L6p7TkaJywtR

Excited to be speaking at #TheFutureofWork Symposium, organized by @workingoptions bringing industry experts, young talent, and thought leaders together to discuss the future, supported by @Newton and Google. Looking forward to insightful discussions! #InclusionNetwork2023

💡There's no right or wrong with prepping for your future career. Get playful with tech. And say YES! Just some of the takeaways from the fabulous #FutureofWork Symposium by @workingoptions with great networking for businesses & young talent! #TechCareers #SocialMobility

Today’s the day! Royal Philharmonic Orchestra Star Wars Royal Albert Hall with The Cantus Ensemble Marc Silk - Voice Actor Tim Burden

Excited to be back at Royal Albert Hall with The Cantus Ensemble and Royal Philharmonic Orchestra for another epic concert of #StarWars hits ✨🚀 🙌🏻

🚀 It's Day 1 at Dreamforce... let's go! And remember, if you didn't manage to make it to San Francisco, you can catch up on all the action over at Salesforce+ so don't forget to register: salesforce.com/plus #DF24 #Agentforce #AICRM Salesforce UK & Ireland

I managed to catch up with our fabulous UKI CEO fresh off the back of the keynote to get her thoughts on the launch of #Agentforce and the inspiring experience of Dreamforce 2024 ✨ Remember to tune into Salesforce+ to catch all of the action>> salesforce.com/plus/experienc… #DF24

I got to spend some time with another inspiring leader, the CEO of Salesforce Ireland 🇮🇪 who shared her highlights from #Dreamforce 2024, including seeing the art of the possible with #Agentforce ✨ Check out Salesforce+ to learn more >> salesforce.com/plus/experienc… #DF24