Fantastic article. If quarantine has you thinking "I'll just start a DTC brand and raise $$$$ from VC," read this first.

Just build it on Shopify Plus. Use the war chest elsewhere.

Facebook is moving default attribution from 28 days post ad click to 7 days post ad click. Win for performance transparency; FB is going to claim they are driving fewer sales than before facebook.com/business/help/…

Weird how often I get asked by founders and marketers “Does (marketing channel) work?” Yes. It all works. The variable is you.

That feeling when you have never heard of the #1 most streamed artist of 2020 on Spotify Wrapped

DTC CFO's be like: I see we had 28% of traffic coming from organic sources. I'm gonna plot that we do 37% next year.

Sooo Private Click Measurement is about to hit Safari (maybe tomorrow?) and almost no one in the digital marketing world seems to be aware of this and the massive impact it will have.

🚨 BREAKING AI News: ChatGPT plugins are HERE. It extends the capabilities of ChatGPT by leaps and bounds. Some of the first plugins: 🔵 Shopify 🔵 Instacart 🔵 Zapier 🔵 OpenTable 🔵 Wolfram 🔵 Kayak & Expedia

Let's gooo!

Don't write off using AI for a particular task without giving feedback and asking for a new version. Instead of looking at the output and saying "this sucks" to yourself, tell ChatGPT exactly what it got wrong. Most of the time, the next version will be WAY better.

GPT4 or Claude > task-specific AI tools Task-specific tools like Jasper or Copy AI don't let you fully dictate your prompts. If you're a subject-matter expert, you'll want more control, not less, over prompting. Also, they're incentivized to use cheaper (worse-performing) models

For most enterprises not named Microsoft, driving adoption for Gen AI features and products has been tough. Salesforce is a good example - despite aggressive spending on AI, their Q2 financials showed little revenue boost. Building truly useful AI is hard, even for incumbents