Ruth White-Cabbell (@rwhitecabbell) 's Twitter Profile
Ruth White-Cabbell

@rwhitecabbell

B2B #marketing leader, constant learner, lover of words, art and hound dogs, especially beagles, violin student, owner of a strong backbone.

ID: 15394718

linkhttps://www.linkedin.com/in/ruthwhitecabbell/ calendar_today11-07-2008 18:13:59

1,1K Tweet

8,8K Followers

7,7K Following

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3 strategies from for getting to your customer's truths to cultivate an emotional connection #marketing #customerdata #littledata ow.ly/RabJ50pLSvA

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My favorite sentence in this article from @Robert_Rose - "Content marketing is a fundamentally different approach, and needs a leading, not a serving, approach." ow.ly/amog30ooSDH #contentmarketing #marketingtrends

My favorite sentence in this article from @Robert_Rose -  "Content marketing is a fundamentally different approach, and needs a leading, not a serving, approach." ow.ly/amog30ooSDH  #contentmarketing #marketingtrends
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The trouble with attributionData only measures quantitative, but qualitative mktg & real connection is much more important than CTR ow.ly/mAl550vHew2

Ruth White-Cabbell (@rwhitecabbell) 's Twitter Profile Photo

People are viewing multiple screens and toggling social platforms at lightning speed. Check out what happens on the internet in 1 minute: lnkd.in/g-JVjpA

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As a new member of the Snowflake team, I'm excited to see our CEO Frank Slootman on the cover of Forbes. Under his leadership, #TheDataCloud is empowering organizations to fully mobilize their data to drive innovation and create…lnkd.in/gsXRvBC bit.ly/3ta3keG

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BBQ is a traditional part of the US July 4th weekend. To celebrate the holiday here’s a breakdown of popular options, with a few servings of data about the fine art of outdoor cooking. bit.ly/2TuCZuN #bbq #4thofJuly #data

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📢📺 We’re thrilled to announce the Media #DataCloud to enable marketers, publishers and data and ad tech businesses to unlock their data for identity, insights, activation and measurement okt.to/EAaI3b #awnewyork cc Disney Advertising

📢📺 We’re thrilled to announce the Media #DataCloud to enable marketers, publishers and data and ad tech businesses to unlock their data for identity, insights, activation and measurement okt.to/EAaI3b #awnewyork cc <a href="/disneyadsales/">Disney Advertising</a>
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The 95:5 rule is the new 60:40 rule - 🤔💡#B2Bmarketers shouldn’t be spending time and money convincing out-of-market buyers to consider a purchase but instead invest in making every buyer remember their #brand next time they need its product.bit.ly/4fKrUv0

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I've just (re)launched my blog, The Truth About Marketing! 🌟 Dive into honest insights, leadership lessons, and thought-provoking content related to B2B Marketing. Check it out here: bit.ly/3yyrRSq #Marketing #Leadership #ContentMarketing #Integrity #Authenticity

I've just (re)launched my  blog, The Truth About Marketing! 🌟 Dive into honest insights, leadership lessons, and thought-provoking content related to B2B Marketing.  Check it out here: bit.ly/3yyrRSq

 #Marketing #Leadership #ContentMarketing #Integrity #Authenticity
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Want to elevate your B2B marketing? 🌟 Check out my latest blog post on 7 thought leadership actions that can make a difference. 🚀 Read more: bit.ly/3X4701A #B2BMarketing #ThoughtLeadership #MarketingTips #ContentStrategy

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Consistency vs. Authenticity: Which matters more in #B2BMarketing? 🤔 In my latest blog post, I explore how balancing these two can build trust and create deeper connections. Check it out and share your thoughts! 🔗 bit.ly/3Mox16J #Marketing #BrandStrategy

Consistency vs. Authenticity: Which matters more in #B2BMarketing? 🤔

In my latest blog post, I explore how balancing these two can build trust and create deeper connections. Check it out and share your thoughts! 🔗 bit.ly/3Mox16J

#Marketing #BrandStrategy
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In memory of my mom, I'm raising funds to help find loving homes for 8 sweet outdoor cats she cared for. We're halfway to our goal—every donation helps! Please consider supporting or sharing to give these cats a bright future. 🐾❤️ gofund.me/daf7d38d #AdoptDontShop

In memory of my mom, I'm raising funds to help find loving homes for 8 sweet outdoor cats she cared for. We're halfway to our goal—every donation helps! Please consider supporting or sharing to give these cats a bright future. 🐾❤️
gofund.me/daf7d38d

 #AdoptDontShop
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Iowa Nice" isn’t just a Midwest mindset—it’s a roadmap for building thriving B2B communities. 🌟 Kindness, generosity, inclusion, and respect can transform how we connect and collaborate online. bit.ly/49jSYhZ

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✨ 2025 B2B Marketing Trends: Aggregated from Google + AI 📊 ✅ AI-powered personalization ✅ ABM supremacy ✅ Privacy-first marketing ✅ Video & interactivity takeover Full blog: bit.ly/3WxpUhM These aren’t predictions—they’re the trends shaping our future. What’s your

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This is how @StarburstData shows up: thoughtful, creative, and always willing to go the extra mile. When a group of curious kids sent us a sweet request, our team made sure the response was even sweeter. 🍭 Proud to be part of a company that brings joy and authenticity to

This is how @StarburstData shows up: thoughtful, creative, and always willing to go the extra mile. When a group of curious kids sent us a sweet request, our team made sure the response was even sweeter. 🍭 Proud to be part of a company that brings joy and authenticity to