I think Iceland might be onto a winner with this ad but is it enough to change shoppers perceptions of the retailer? The big freeze: Iceland partners Disney's Frozen 2 for Christmas spot campaignlive.co.uk/article/big-fr… via Campaign

Dark social is the new digital word of mouth - especially when it comes to food! Great study on #foodporn: Social media is the future of food thedrum.com/opinion/2019/1… via The Drum

To reach Gen Z, it’s time to think beyond digital thedrum.com/opinion/2019/1… via The Drum

Listened to this while driving to The Leadership Symposium last week. A message I took from both is about making braver decisions Marketing That Matters: How Britvic rescued Robinsons from decline marketingweek.com/marketing-that…

This made me chuckle as I have spent my morning doing promo analysis Marketoonist on KPI overload marketingweek.com/marketoonist-o…

Why Innocent Drinks decided to get blue and argumentative on social thedrum.com/news/2019/11/2… via The Drum

Busted!!!!

Great initiative from Andy following on from the BBC News (UK) article today around plastic alternatives doing more harm than good thegrocer.co.uk/plant-based/qu…

Great campaign, we all have ingredients in our cupboards that have been forgotten about or used for one recipe, "Quaker Oats campaign urges consumers to ‘Go Forridge’" conveniencestore.co.uk/products/quake…

Step by step: how to un-cancel your fmcg brand on Twitter thegrocer.co.uk/the-grocer-blo…

As an allergy mum this makes me incredibly happy! Ella’s Kitchen claims UK first with dairy-free babyfood pouches thegrocer.co.uk/new-product-de…

Just one of the things that have made me cry this morning! AA offers free breakdown assistance for NHS workers itv.com/news/2020-04-0…

Some exciting product innovation from Napolina, it is perfect timing as more people are at home and will be looking for ways to create variety in their diet. foodbev.com/news/napolina-…

You might be looking out for Coronavirus symptoms but it is #bowelcancerawareness month and a great time to remind yourself of the symptoms. Don't ignore something if it doesn't feel right. It could save your life!!!

Knowing the symptoms of #bowelcancer could save your life. If you have any symptoms, please contact your GP: bowelcanceruk.org.uk/about-bowel-ca…

So excited to be launching this!! Available in Waitrose today!!!

What does this all mean for funerals? Especially funerals where families need to travel #2ndLockdown

Aldi Stores UK Tell us the truth, did Connie have an affair with Cuthbert? Is this what this is really all about?

Easy ways to get to know your audience on a budget. #knowyouraudience giantpeach.agency/blog/knowing-y…