Ruth McGrath (@ruthhayter) 's Twitter Profile
Ruth McGrath

@ruthhayter

Marketing professional who loves food, cute animals and talks about the types of cancer people still don't want to talk about.

ID: 30655658

calendar_today12-04-2009 14:18:44

2,2K Tweet

165 Followers

64 Following

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

I think Iceland might be onto a winner with this ad but is it enough to change shoppers perceptions of the retailer? The big freeze: Iceland partners Disney's Frozen 2 for Christmas spot campaignlive.co.uk/article/big-fr… via Campaign

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

Dark social is the new digital word of mouth - especially when it comes to food! Great study on #foodporn: Social media is the future of food thedrum.com/opinion/2019/1… via The Drum

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

Listened to this while driving to The Leadership Symposium last week. A message I took from both is about making braver decisions Marketing That Matters: How Britvic rescued Robinsons from decline marketingweek.com/marketing-that…

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

This made me chuckle as I have spent my morning doing promo analysis Marketoonist on KPI overload marketingweek.com/marketoonist-o…

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

Great initiative from Andy following on from the BBC News (UK) article today around plastic alternatives doing more harm than good thegrocer.co.uk/plant-based/qu…

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

Great campaign, we all have ingredients in our cupboards that have been forgotten about or used for one recipe, "Quaker Oats campaign urges consumers to ‘Go Forridge’" conveniencestore.co.uk/products/quake…

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

As an allergy mum this makes me incredibly happy! Ella’s Kitchen claims UK first with dairy-free babyfood pouches thegrocer.co.uk/new-product-de…

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

Just one of the things that have made me cry this morning! AA offers free breakdown assistance for NHS workers itv.com/news/2020-04-0…

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

Some exciting product innovation from Napolina, it is perfect timing as more people are at home and will be looking for ways to create variety in their diet. foodbev.com/news/napolina-…

Ruth McGrath (@ruthhayter) 's Twitter Profile Photo

You might be looking out for Coronavirus symptoms but it is #bowelcancerawareness month and a great time to remind yourself of the symptoms. Don't ignore something if it doesn't feel right. It could save your life!!!

Bowel Cancer UK (@bowelcanceruk) 's Twitter Profile Photo

Knowing the symptoms of #bowelcancer could save your life. If you have any symptoms, please contact your GP: bowelcanceruk.org.uk/about-bowel-ca…