Robert Rooderkerk (@rprooderkerk) 's Twitter Profile
Robert Rooderkerk

@rprooderkerk

Associate Professor @RSMErasmus | Marketing-Operations Interface | Omnichannel Retailing | Assortment & Product Line Optimization | Data Analytics | Rotterdam

ID: 2180078053

linkhttp://www.rsm.nl/people/robert-rooderkerk/ calendar_today07-11-2013 13:14:41

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Robert Rooderkerk (@rprooderkerk) 's Twitter Profile Photo
Robert Rooderkerk
@rprooderkerk

2 years ago

En route to ESCP business school to present our latest research on the value of experience-centric #stores in #omnichannel #retail. For a consumer electronics setting we answer the questions: When do stores grow the pie? How? Focus on category-level variation and explanations.

En route to ESCP business school to present our latest research on the value of experience-centric #stores in #omnichannel #retail. For a consumer electronics setting we answer the questions: When do stores grow the pie? How? Focus on category-level variation and explanations.