People have been conditioned to think influencer = celebrity. Find the small creators with a highly engaged audience, and you can build a partnership that benefits your brand and the creator mutually. They'll put more time/effort in, and the audience trust will bring a higher CR.

Great observations here. Starting to see some parallels. Oddly enough, Activision was founded by devs sick of the grind and treatment by Atari. I can see companies like Larian Studios and Remedy Entertainment looking towards alternatives to help keep their creative control over projects.

Nick Calandra Oh, you need more on Kern? Dude flew me out to California to 'train me as a producer'.

Training proceeded to be him reading from a book and getting pissed when I asked him questions.

Then asked me to write ad-ware to inject into World of Warcraft. When I refused, kicked me…

I love how upset GooberGooners 2.0 are that Farm Folks apologized and did the right thing. 'Now it's all about how they've alienated the people that will buy their game.' I'm gonna go on a limb and say the majority of them don't understand who the real market is for cozy games.

Feel like there used to be more orbs in games. You’d kill a guy and drop orbs, sometimes you’d have to suck all the orbs up, sometimes not. I’m sure there’s still orbs around, it just feels less central to a lot of gaming now.

I've been letting Twitter make me mad lately, so I'm going to switch it up and post something positive:

I slept on Final Fantasy 16 because all the noise was about how it strayed too far and was more of an action game. I should have played it for myself. It is peak storytelling!

You have no clue. I have done so much worse shit than that 4000 line if/else. I once played sound effects by opening 8 instances of Windows Media Player and piping the sound files into them. Over ten million people played that game.

This 'look at the keys on your keyboard' meme is Dvorak exclusion.

I don't know who these people are, but they look like the Please Don't Destroy your mom told you we have at home.