It’s Monday. What does a successful week look like? Let that shape your schedule and tasks.

Customer satisfaction is gained in drops and lost in buckets.

There’s no such thing as instant customers or instant success. Play the long game.

New month means new goals for all our employees: create at least one viral video using TikTok.

Think of marketing like military strategy: you advance incrementally until the right opportunity presents itself to outflank the competition.

There are people who want to do something, and there are people who decide to do something. Appreciating the difference is one of life’s great secrets.

A satisfied customer is still the most powerful and cost-efficient form of marketing.

Reach + frequency = recall

Focus produces quality. Your marketing improves when it is focused on an actual persona rather than just a mass audience.

Productivity tip: do the biggest task first. It’s all downhill from there.

The easiest way to find your next donor is to amaze your current ones.

Sales = Army Marketing = Air Force One goes out in to the field to advance your position. The other provides cover fire and blows obstacles out of their way.

What is your organization’s enemy? IJM vs. human trafficking Charity Water vs. sickness/death Salvation Army vs. homelessness

Three questions to ask yourself the next time you write copy: 1) Have I heard real humans talk like this? 2) Does this tap into a human desire? 3) Will the reader immediately understand it? roundtreeagency.com/three-copywrit…

"Even non-profit organizations need an enemy. International Justice Mission is against human trafficking. charity: water is against sickness/malnutrition. Salvation Army USA is against homelessness." roundtreeagency.com/your-organizat…

5 years ago today, Mary Claire Roberson joined the team at Roundtree. Her smile brightens every room, and her designs improve every client's marketing. She embodies Roundtree's values by being positive, productive, and generous. Thanks for all you do!

On #givingtuesday, we're all thinking about how to use our resources for good in the world. Listen to today's episode with Andy Weigel for his advice on giving wisely and effectively. open.spotify.com/episode/5F1Gmd…