Rory Marles (@rorymarles) 's Twitter Profile
Rory Marles

@rorymarles

I help YouTubers strategise, think, and learn. Generated 20M+ views on YouTube.

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linkhttps://thevaultworkspace.carrd.co/ calendar_today13-05-2019 18:57:10

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Your overestimating what can happen with your YouTube channel in 2 months and underestimating what can happen in 2 years. Think long-term.

Rory Marles (@rorymarles) 's Twitter Profile Photo

Why is this thumbnail so good? Because it creates "cognitive dissonance." This is a feeling of mental discomfort when a person's beliefs are challenged. All your mind wants to do is resolve that mental discomfort. Which, in this case, is by clicking and watching the video.

Why is this thumbnail so good?

Because it creates "cognitive dissonance." 

This is a feeling of mental discomfort when a person's beliefs are challenged.

All your mind wants to do is resolve that mental discomfort.

Which, in this case, is by clicking and watching the video.
Rory Marles (@rorymarles) 's Twitter Profile Photo

The biggest tip I could give YouTubers: • Spend more time on your thumbnail & title. If you can't get the viewer to click, nothing else matters.

Rory Marles (@rorymarles) 's Twitter Profile Photo

Bad YouTubers: • Think of a video idea and record it • Spend all their time optimising every second of the video • Create the thumbnail & title after they've finished the video • Upload Great YouTubers: • Generate 20 video ideas before picking one • Create the thumbnail

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Why you should create your thumbnail & title before filming: • If the packaging isn't engaging, the video won't get clicked. Start with what matters most. • Stop wasting hours filming only to realise you can't create a good thumbnail & title. • Helps you create a clear intro

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There's two types of content consumers: • The mindful consumer • The mindless consumer The rise in short-form content has made us believe all content consumption is bad. That's not true. Consuming content can be one of the best things you can do to expand your knowledge.

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YouTube 101: For better thumbnails: • A/B test • Utilise colour theory • Create a curiosity gap • No more than 3 elements • Don't use more than 6 words For better titles: • Be specific • Use power words • Below 55 characters • Use 6th grade language • Remove "vlog

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The reason your content is unique isn't because of your idea. It's because it's coming from you. Remember: Everything that you will say has already been said 1000x before. Just because someone has created a video on a topic doesn't mean you can't as well. The fact that it's

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Dedicate the next year of your life to building a YouTube channel. I'm begging you. Your future self will thank you for it.

Rory Marles (@rorymarles) 's Twitter Profile Photo

Creating YouTube videos for a business: • Highlight the viewers pain point • Solve that pain point • Provide as much free value as possible • Include a clear CTA at the end promoting your business Building a YouTube channel is one of the best things to do to grow your

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If you feel lost: • Exercise • Engage in more social activities • Dedicate your free time to learning something • Surround yourself with new people • Build something These 5 things can change your life in ways you can't even comprehend.

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The 75/25 rule for YouTubers: • 75% of your video ideas are based on past success from your channel. • 25% of your video ideas are experimental ideas. This is how you ensure solid growth while also experimenting with new video ideas for your channel.

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3 things I've noticed since moving to Bali: 1) Everyone is more open to have conversations 2) Everyone is doing something different 3) Everyone is in insanely good shape If you work online, I think you'll find it hard to beat a place like Bali.

Ruby (@itsrubyellen) 's Twitter Profile Photo

One of the biggest lies you get told when becoming a freelancer is the whole ‘laptop on the beach’ thing. Ya can’t even see the fucking screen.

DAN KOE (@thedankoe) 's Twitter Profile Photo

I oscillate between wanting to be the next Steve Jobs and wanting to throw my phone in a lake and join the monks at least 3 times a day.