Did you know that 47% of regular readers are spending less time with ag publications? We dug in to learn more about how farmers are using media, check it out >> lnkd.in/g9THJhBz #AgMarketing

For 60 years, we've brought farmers together – looking beyond the rows to help you grow more opportunities from every acre. We invite you to join our celebration in recognition of 60 seasons of success. Visit Ilsoy.org/60-seasons to see what we’ve accomplished together.

KPIs, conversion, sales, engagement. Make sure your numbers are adding up before upping your digital media spend or risk seeing your success tank. #DigitalMarketing roosterstrategy.com/the-latest/rob…

Fewer than 2% of Americans live on a farm and most have limited exposure to the lifestyle. So we’ve shared some insights to help those who haven’t gained the rewarding experience of working with American farmers, yet. >> roosterstrategy.com/.../how-to-tal… #AgMarketing

Is print dead? Are farmers all ears with radio? Can farmer influencers actually influence? We had questions about how farmers are using trade media so we did some research. And we’ve got some insights to share > > roosterstrategy.com/media #AgMarketing

Rooster Content and Influence Director Sara Wade breaks down the winning strategy to working with social media creators. Read more: roosterstrategy.com/the-latest/goi…

Learn more about the trends, insights, updates and tips about AI, social media, email marketing and more in this edition of the Digital Report. Read more: roosterstrategy.com/the-latest/dig…

In this Illinois Soybean Association checkoff-funded project, Dr. Fred Below and Dr. Connor Sible explore new tissue testing methods in soybeans to better assess nutrient needs and increase yield potential.

Guess how many billions of dollars are being spent in media this election cycle. Yes, billions. Click here for the answer: bit.ly/4fkJ7di

Ag media vet & Rooster Chief Media Strategist Pat Reese shared her perspectives on ag radio with the broadcasters at the NA🎙FB Annual Convention today. As a panelist in the discussion about the power of ag radio, Pat talked about how she’s seen radio lead to results for clients.

It’s the season for college football Saturdays, the start of hockey, fantasy football every weekend, bringing out some of the best teams in each sport. We’re partial to our team, who met in-person this fall to learn and laugh together. 🐓 🏈 ⚾🏐 🏒

New Rooster alert! We’re thrilled to have these talented women join the flock. 🐓 Libby Lewis, Media Buyer Carlee Aldrich, Senior Account Executive Haley Gradert, Senior Account Executive Corrie Griesedieck, Senior Project Manager

Adding some creative power to the team! We’re already amazed by your talents. Glad to have you join the flock. Stephen Washburn, Sr. Art Director Jeff Black, Creative Director Tommy Mattler, Associate Creative Director Edis Mujcinovic, Associate Creative Director

The Rooster digital team compiled actionable advice to get your YouTube page in order. No matter what state your page is in today, it’s worth the 5 minute read. roosterstrategy.com/the-latest/wak…

With farming, you are always learning. Same with marketing. And this year, we took the lessons from our farm in Illinois and pondered the marketing implications. Take a look at what we learned: bit.ly/4gJYxsz

Rooster Strategy’s Jessica Robinson shares why investing in a proactive crisis communication plan today is one of the smartest moves your brand can make: bit.ly/44DCjnJ

Not all data is created equal. It’s what you do with it that sets the table for real results. At Rooster, our ag roots allows us to connect valuable insights from lines in a spreadsheet to rows in the field and beyond. Ready to up your data game? roosterstrategy.com/the-latest/sec…

Finding farmers in a sea of data can feel like hunting for needles in haystacks. Especially when the data’s out of date, incomplete, or missing key decision-makers. That’s not just frustrating—it’s costly. But it doesn’t have to be with the right partner > bit.ly/4mxpIcH

Cock-a-doodle-doo! Kickstart the year by getting your marketing house in order. Ask yourself these questions and get to work > bit.ly/3N9m1xH

Cock-a-doodle-doo to all those dedicated to farming and ranching and solving problems for farmers and ranchers. On National Ag Day we celebrate this great industry that we get to be of part of – feeding, fueling and sustaining our world.