Rohit Maheswaran (@rohitmah) 's Twitter Profile
Rohit Maheswaran

@rohitmah

Enabling privacy-first marketing measurement that growing brands can trust 📊 ✦ Building @lifesightdotio ✦ Looking to work with growing digital native brands🚀

ID: 27603647

linkhttps://www.lifesight.io/?utm_source=twitter&utm_medium=social&utm_campaign=rohit_twitter_bio calendar_today30-03-2009 07:59:48

930 Tweet

283 Followers

1,1K Following

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❌ Stop trying to guesstimate your optimal scaling levels, instead do this 👇🏼 Use profit curves to optimize spend. 📉 Profit curves show when returns start to decrease and where to best allocate your budget. Understanding these curves makes sure that each dollar is spent

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The most underrated marketing measurement advice 👇🏼 Accurate measurement is an ongoing process 🛤️ Making regular adjustments and working together across teams helps align strategies and respond to market changes. This ongoing effort is key to effective marketing.

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🤯 CMOs: I discovered how to make your CFO BEG you to spend more on marketing. Sounds impossible? Watch this video to learn the 3-step formula that's revolutionizing marketing budgets. Hint: It's all about speaking their language 💰

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🚀 CMOs: I cracked the code to make your CFO LOVE brand building! Think it's impossible? Watch this video to learn: - The magic phrase that isn't "brand awareness" - How to turn your CFO into your biggest cheerleader - The snowball effect that'll make budget talks a breeze

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"Innovation is the future of marketing!" ...is exactly how you blow millions on shiny toys your customers don't want. 🎥 Watch to learn the REAL innovation secret top CMOs use to: - Delight customers - Impress CFOs - Crush competitors Without risking it all 🎯

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🤯 CMOs: I can make your CFO actually excited about marketing spend in 30 seconds. How? By explaining "incrementality" so simply, a 5-year-old could get it. 🎥 Watch now to learn: The "restaurant analogy" that clicks instantly Why your CFO's eyes glaze over (and how to fix

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"Aha moments" like this remind us why we do what we do. 🙌 When our customers see their numbers align so closely with their goals, that's the moment they realize the game-changing impact of our solutions. And here's how we go about it: ✨We don't just deliver a product, we

"Aha moments" like this remind us why we do what we do. 🙌

When our customers see their numbers align so closely with their goals, that's the moment they realize the game-changing impact of our solutions.

And here's how we go about it:
✨We don't just deliver a product, we
Rohit Maheswaran (@rohitmah) 's Twitter Profile Photo

🥊 Marketing vs Finance: The budget battle costing you millions! But what if... You could turn your CFO into your biggest cheerleader in just 60 seconds? 🎥 Watch now to discover: - The "superteam" secret top companies use - How to make Finance beg for bigger marketing budgets

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💰 "Your CFO hates Warren Buffett." Wait, what? 🤯 Watch this video to learn: - The Buffett quote that's costing you millions - How to make your CFO fall in love with 'brand building' - The one metric that unites Marketing & Finance

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🚨 CMOs: You're being kept out of the room where it happens. But what if... You could become the most powerful voice in the boardroom? The "money talk" hack that makes CEOs lean in How to make your CFO jealous of your metrics The secret to becoming your company's MVP Unmute

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🦸‍♀️ Attention CMOs: Your secret superpowers are about to be revealed! Forget defending budgets. It's time to drive the ENTIRE business. - How to turn customer insights into CEO gold - The "growth formula" that makes the board swoon - Why "Chief Momentum Officer" could be your

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💥 CMOs: Your CFO isn't the enemy. They're your secret weapon. 🤝 But 73% of companies struggle with Marketing-Finance alignment. 😬 Want to know the 5 key metrics that'll make your CFO your biggest fan? Watch now to unlock growth. 🚀

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🚨 Ecommerce CMOs: Is your brand strategy a house of cards? 🏗️ 87% of marketers misinterpret their brand's true impact. We've identified 9 game-changing metrics to evaluate your brand building efforts and avoid common pitfalls. Ready to transform your strategy? Reach out to

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🚨 CMOs: Your fancy dashboard is a $100k screensaver. But what if... You could turn it into a money-printing machine? 👉The "North Star" trick that makes CEOs drool 👉How to make data sexier than your iPhone 👉Why your intern might be your new data hero

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Ecommerce CMOs: 78% of brands sacrifice long-term equity for quick wins. Don't be one of them! 4 ways to boost sales without burning your brand: ✅Blend promotions with brand building ✅Focus on value, not just price ✅Set balanced goals ✅Leverage brand equity measurement

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🌱 CMOs: Stop treating your brand like a vending machine. It's a garden! What if... You could grow a brand that bears fruit for decades? 👉The "evergreen" strategy that keeps customers coming back 👉How to turn social buzz into a thriving ecosystem 👉Why your brand could become

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CMOs: Is your CFO allergic to the word "brand"? What if... You had a magical CFO-to-Marketing translator? ✅The "share of search" crystal ball CFOs can't resist ✅How to turn brand loyalty into a money printer ✅Why your brand might be a secret sales superhero

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What is going to happen to all the camera, drone, lighting, microphone companies out there? Recording studios, movie sets.. VFX artists, sound designers.. Too much will change too quickly. Adapt and upskill with AI now