Humbled by my inclusion with some amazing people in this State of DTC report. Web Smith Roger Figueiredo ☕️ Nik Sharma semisupervised.com/2021-state-of-…

I wrote about food. And how it feels like the new streetwear. There are some striking similarities. I'll spare you the details. Read it for yourself and LMK what you think 🥯🍲🥓🥪 hashtagpaid.com/banknotes/food…

I wrote about sustainability in fashion, and brands that are tackling this issue. It's a sobering topic, but an important one, and I'm optimistic about the industry making changes to reduce waste and pollution if we act quickly. Give it read 🙏 hashtagpaid.com/banknotes/what…

I subscribe to a couple newsletters. But only 1 has my 100% open rate --> 2PM In this reflection on a previous decision, Web Smith announced the return of the monthly membership. If you haven't, now's a good time to subscribe. 2pml.com/2021/06/07/cha…

Big fan of analogies/metaphors, so here's what i started doing: I put a Large "A" next to analogies I like that way, I can pick up + flip through any book for inspiration.

I work in marketing, but I notice that a lot of may favorite ideas + solutions come from disciplines outside of marketing... Whatever your problem, strong chance someone in another field already found a solution.

News: Ian Leslie joins #paid team as Editor in Chief.

"RIP to influencer marketing, hello to creator marketing" - Roger Figueiredo ☕️ of #paid Full episode: open.spotify.com/episode/6NVxK5…

Scoop: TikTok is introducing a new app (code name Coin App) in Spain & France that allows users to earn points by watching videos and doing other tasks, that can be redeemed as gift cards or sent to creators as digital tips, as growth in EU is “stagnant” theinformation.com/articles/tikto…

Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business marketingweek.com/netflix-subscr…

Designers when someone tries to do anything outside of the Figma

Which brand has the greatest discrepancy between promise and reality? For me it’s British Airways. The Uncommon ads are things of beauty, the heritage and premium have always made me believe they’re a notch above the budget airlines. That they’ll sort you out if things go wrong

Talking to Adtech folks lately to develop a sharper investment thesis on that area, and it’s so interesting how in this post-Apple ATT / looming cookie deprecation era, things like Media Mix Modeling, MTA, incrementally testing are top of mind. Old things that are new again.

Watch me rewrite an ad twenty times :) There’s no flash of inspiration. It’s more like building a cabinet. Lots of axe work, piece by piece, 'til it's there.

1/ Canada’s two largest railways—Canadian National Railway (CN) and Canadian Pacific Kansas City (CPKC)—have locked out more than 9,000 workers after labor talks with the Teamsters union fell apart. The result? A total shutdown of Canada’s freight rail traffic, shaking the