The best copywriter I know showed me his step-by-step process for designing an ad, and we recorded the entire thing. 10 minutes. 20 rewrites. Harry Dry

AI only widened the Gap between Good copywriters and great copywriters. It may replace good copywriters, but Great Copywriters know how to be ahead of the curve.

Smart targeting! That 60-120 day segment with zero orders is perfect - they know your brand but need a nudge. Repackaging your welcome offer as "new" is brilliant psychology.

Build trust through strategic sequence pacing. Industry leaders recommend sending 4-6 emails in your welcome series to build sufficient trust before any sales push. Each email should be devoted to a specific relationship-building topic that moves subscribers deeper into you.

Top copywriters emphasize shifting the mindset from sending emails to welcoming people into your world. Using the sequence to establish your unique voice, share your story, and create anticipation for what's coming next rather than just delivering the promised lead magnet.

Use proven welcome sequences as templates rather than starting from scratch, focusing on giving subscribers exactly what they signed up for in the first email while subtly introducing your brand personality. - Jacob McMillen

How I Create a Week’s Worth of Content in Just 60 Minutes: Here’s my system: 20 minutes of Brainstorming 20 minutes of AI-Powered Drafting 20 minutes of Final Touch + Scheduling Result: 7 days of content. 1 hour. Zero overwhelm. Because today’s world loves speed.

Struggle on your best, because that kind of grind: • Doesn’t drain you • Doesn’t bore you • Doesn’t break you • It builds you Stay obsessed with your purpose.

A lot of customers feel a little regret after buying something. It’s normal. They’ve spent their money, but they don’t have the product yet. That wait creates doubt. This is where your post-purchase emails matter most. Don’t just say “Thanks for your order.” Say More!

If your circle doesn’t challenge you, it’s not a circle, it’s a cage.

Listening to a millionaire today. He sold his software company in January for $200M. One thing he said really stuck with me: “Don’t quit too early.” It took them over 3 years just to land their first paying customer.

Only things you need to become A+ at copywriting: - Read copy daily - Write 1,000 words daily - Break down long-form sales letters - Take caffeine - Avoid AI crutches - Think deep, swipe rarely - Shit on Israel - Own a MacBook, no need to use it.

Advanced Copy Tip for 2025: Stop faking urgency. People know. Fake countdowns, “oops wrong link” emails, or sudden deadline extensions? They kill trust really fast. Real scarcity works. Real urgency works. Don’t trade long-term trust for short-term sales.

Why choose copywriting? • Learn it free, from anywhere • No fancy tools or capital needed • Get clients in weeks, not months • Earn $10k+/mo with just your words • Every business needs it If you want freedom, income, and real skills, this is it.

If you notice! You can spend a decade fitting in. Or one year going all in and never needing to again.

Broke mindset: What if it doesn’t work? Winning mindset: I’ll figure it out, no matter what.

Your product isn't failing against "superior" rivals; it's failing against the ones your audience can't escape. Visibility > functionality Narrative > specifications Identity > everything

Last week, I sent an email to 1500 people with the wrong product price. My heart sank. Instead of hiding, I sent a “Oops, we messed up” follow-up with the real price and a laugh-at-us discount. That apology email converted 3x higher than the original. Blunder = biggest win.

What’s your edge? Your backstory? Your angle? That’s your positioning. No one cares what you do until they care why you do it differently.

Seasonal Campaign Checklist: ✓ Holiday subject lines & CTAs ready? ✓ Products tailored to season? ✓ Limited-time offers added? ✓ Festive designs match brand? ✓ Emails scheduled for peak times? ✓ Special bundles created?