Happy Mother’s Day from Jalapena and her baby Habanero. I helped her delivery this little guy two days ago and spent my morning hanging out with them. Some moms want fancy things. This mom just wants quality time with her alpaca herd.

The examples I keep seeing of ludicrous AI is killing me. Google: We don’t like AI content. Also Google: Let’s use our crappy AI to tell you to drink urine, boil mint leaves for an appendicitis, and run with scissors to improve your pores. I’m getting too old for this BS.

Ok, let's get this party started! A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong. Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart. ipullrank.com/google-algo-le… ✌🏾

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

On Saturday I was a keynote speaker at an alpaca event in New York. I talked about community and collaboration. What did I talk about? CaboPress, Chris Lema, K. Marucchi, Cory Miller💥, and Carrie Dils 🇺🇦. My ♥️ for collab is because I found #WordPress.

Social media overtakes search engines for discovery among Gen Z and millennials emarketer.com/content/search…

Today we released the June 2024 spam update. It may take up to 1 week to complete, and we'll post on the Google Search Status Dashboard when the rollout is done: status.search.google.com/incidents/QdUe…

I have a client SEO call scheduled in 55 minutes. That means an alpaca should start delivering a baby in about 45 minutes. Somehow those ladies schedule births right when I’m about to connect on Zoom.

A huge thank you to Carrie Dils 🇺🇦 and Marc Gratch for fixing my massive data blunder. #WordPress friends are the best kind of friends and I’m so thankful for our community.

Hey #WordPress peeps, this is for you!

2024 Zero-Click Search Study: For every 1,000 US Google Searches, only 374 clicks go to the Open Web sparktoro.com/blog/2024-zero…

Hey Zoom how do we report spam emails coming from your service via Zoom Clips? Could not find answer anywhere on your website.

When have I ever written a short read? Never. This is especially true when it comes to software I love and that drives a lot of revenue for my small business. Thanks for helping my alpaca farm grow Woo!

We are excited to announce Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search. Check out our blog post developers.google.com/search/blog/20…

Nothing starts your morning off better than when someone mansplains SEO to you.

Common Organic Search Traffic Forecasting Mistake 🚨 Overestimating organic search traffic potential due to a high search volume, many times including those of similar terms variations, not taking into account zero click searches (which can be obtained through tools such as

Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. developers.google.com/search/blog/20…

Question for #WordPress agencies: If you received an RFI (not RFP) from an unknown company, would you bother responding? My gut tells me no, but I’d like to hear from agencies.

SEO has turned into a strange world. I miss the days of websites deindexed for hidden text. Life as an SEO was much simpler then. Do good, be rewarded. Do bad, be punished. Now it's a crazy land of changing direction from Google and the lowest quality content winning in SERPs.

When your long-term SEO client is pleasantly surprised because organic search revenue from Bing is rising you know there are fundamental issues with Google search. The world is changing folks.