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Cattle produce 7 times as many GHGs per calorie of meat as pigs, and around 40% more than farmed prawns. This makes beef a bigger outlier among foods than coal is among electricity sources. The impact of removing cows from our food system would be huge. economist.com/graphic-detail…

The latest consumer views on precision fermentation are in, and they’re looking good! They found 35% of consumers would replace all/most of products with precision fermentation products and 32% would regularly purchase them! How will your choices change? hartman-group.com/documents/2112…

The power that we have as individuals to change our diet has a significant impact on climate change. Replacing animal-based foods with alternatives can bring us much closer to meeting the Paris climate targets. nytimes.com/2023/04/22/opi…

Excellent explainer by david friedberg on alternative proteins in this week's The All-In Podcast youtube.com/watch?v=Rj4pDb…

Confused about plant-based, precision fermentation, and "lab-grown" proteins? Listen to the legendary David Friedberg explaining it concisely and precisely in this week's All-in Podcast. youtube.com/watch?v=Rj4pDb…

And in the ring... we have Real Deal Milk Our founder put his boxing gloves on to battle it out in a pitch competition among the best Spanish food tech companies. And he landed us in first place along with Väcka, at this great event organised by ICEX ! #Desafía #Food4Future

"The (meat and dairy) industry has been borrowing tactics from the fossil fuel playbook." "Companies have been downplaying the industry’s environmental footprint and undermining climate policy." theguardian.com/environment/20…

"When we are given frightening news, we tend to become fatalistic. Unless … the message is accompanied by a clear, concrete, achievable action perspective" Stijn Bruers writes about some effective steps we can take to stabilise our climate. replanet.ngo/post/what-are-…

An update on what consumers think about precision fermentation! The latest studies show many consumers are already excited to try these products and with education, we can get even more people on board in this switch away from animal agriculture! realdealmilk.com/blog/what-cons…

800 million Amazon trees. Gone. The Amazon is under extreme threat. It is coming close to a tipping point which will have serious consequences for the planet. However, between 2019 and 2022 deforestation soared and cattle ranching was the main cause. theguardian.com/environment/20…

.George Monbiot explains why we must not fail to address the issue of land use and its biggest contributor.... Farming. #RebootFood #Farming #Agriculture

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Come on Europe, your next!!

When you think about dairy farming, which picture comes to mind? A recent survey showed that many people were unaware of the cruelty going on behind the closed doors of the dairy industry. Source: Plant-Based News, 2023.

"An area the size of Switzerland was cleared from Earth’s most pristine rainforests in 2022, despite promises by world leaders to halt their destruction, new figures show." theguardian.com/environment/20…

“When was it decided that our appetite for animal products was more important than the richest ecosystem on our planet? The Amazon is close to the tipping point, from which there is no return. Now more than ever we must fight to protect it.” realdealmilk.com/blog/human-gre…

We are delighted to announce that we are part of the SAFERMENT project, with Wageningen University, Abbott and other key industry players! The project aims to increase the safety in the production of precision fermentation dairy. realdealmilk.com/ournews/real-d…

The latest predictions on the future of animal-free dairy published by Formo look into consumer demand for animal-free dairy in the UK. And the market size could be big! But price will have a large influence. brill.com/view/journals/…

"It looks like cheese. It smells like cheese. It tastes like cheese. And it is cheese" That's precision fermentation for you! economist.com/business/2023/…

Exciting News! Welcoming Cris & Omar to the Real Deal Milk Team! Cris, our research scientist, brings expertise in biology & biotech, while Omar, an exceptional biologist joins as our lab technician. Both are passionate about fighting for a sustainable future of food 💚