Let's say you have 30 prospects in your pipeline with a 10% closing rate You close one deal How many are left? Most people-29 Real answer-20 Once you close a deal, the other 9 prospects are no longer viable Never stop prospecting, you don't have a full pipeline

One reason why your outbound campaigns might not be working is because you are using a script you found online Everyone else is also using the exact same script So, take inspiration from a script and change it according to your ICP and offer

Avoid directly pitching to prospects when you do cold outreach Follow a VALUE BASED FRAMEWORK: -->Send them Google Docs that goes over some strategy -->Offer a video - your process, mistakes they are making -->Offer case studies or trainings based on your area of expertise

If your market is at a stage where they have heard about different kinds of offers then a repetition or exaggeration of it won't work What the market needs is a new mechanism, a new way to make the old promise work

When everyone in your target market offers guarantees, performance-based pricing, and more Knowing your Ideal Customer Profile better than they do will help your offer stand out If they're not buying even though you have a money-back guarantee, think about why that's happening

The B2B world is crowded You'll find dozens of solutions with the same features and benefits as yours The only way to beat competition is by getting your positioning right Doing it right will help you improve conversions, charge more, reduce churn and shorten sales cycle

In saturated markets, it's not about what you're offering but how you're offering it

Prospect responded positively and then stopped replying after? No, they did not change their mind but just got busy with something else or changed priorities. Don't lose a deal simply because you assumed the worst.

Many people on here tell you to do more volume with outreach but there's no point unless you have the fundamentals right Send more emails/DMs does not just mean you begin sending terrible emails to irrelevant lists and book 3 meetings the next day

Cold email + LinkedIn outbound -> Sales asset -> Discovery call -> Sales call -> PIF

If you're talking to a lot of prospects but can't close them because of the "thinking about it" objection then you're likely not creating enough incentive for them to buy on the spot Offer a bonus/add a deadline and that'll change

Don't directly pitch when you're doing cold outreach FOLLOW A VALUE BASED FRAMEWORK: - Send them a Google Doc that goes over some strategy - Offer a video - your process, their mistakes - Offer case studies docs Then pitch at the end of the doc/video

LinkedIn Outbound Protocol

To convert a prospect from cold to warm requires about 7 hours of interaction with you or your business in some way So, utilise retargeting ads, have them watch your VSL, direct them to your socials and nurture them further in your pre-call sequences

LinkedIn outbound prospecting funnel: LinkedIn outbound message -> LinkedIn content -> Landing page -> VSL -> Discovery call -> Sales call -> PIF

The most important pillars of a cold email campaign: 1)Deliverability 2)Offer 3)Targeting 4)Inbox Management

You NEED to create an irresistible offer with a bold claim Something that will pique the interest of your ICP and sound too good to be true If it sounds too good to be true, then your market will naturally be skeptical Solve the skepticism by backing your claim with evidence

How to convert 50% of positive replies into meetings: 1)Provide limited info to pique curiosity - your focus should be to book calls and not to sell 2)Once a prospect expresses interest, give two time slots and a Calendly link 3)Follow up till you get a clear "yes" or "no"

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