IIT Madras, through its RBG Labs, has launched the ‘Zero Accident Day (ZAD)’ campaign — a 23-day road safety initiative in collaboration with the Commerce and Transport Department of the Government of Odisha. The campaign was officially inaugurated by the Hon’ble Chief Minister

Padma Shri Sudarsan Pattnaik's sand art on Zero Accident Day Odisha! youtu.be/yRbqdD8c0Bo Venkatesh B IIT Madras ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport State Transport Authority, Odisha Usha Padhee 🇮🇳 AMITABH THAKUR 🇮🇳

As part of the #ZeroAccidentDay campaign, the Ama Bus crew kick-starts each morning with a focused briefing and counseling session. #ComeHomeSafe #WomenLedRoadSafety #ZAD2025 #ZADBhubaneshwar #iitmadras #roadsafety Venkatesh B IIT Madras ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport State Transport Authority, Odisha

Zero Accident Day campaign at full swing. To ensure a secure commute, AMA bus crew undergo random breath analyzer tests at key stages: Pre-departure En route Post-arrival #ComeHomeSafe #ZAD2025 #ZADBhubaneshwar #iitmadras Venkatesh B IIT Madras ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport State Transport Authority, Odisha

Warm greetings to everyone on the occasion of Debasnan Purnima. ପବିତ୍ର ଦେବସ୍ନାନ ପୂର୍ଣ୍ଣିମା ଅବସରରେ ସମସ୍ତଙ୍କୁ ହାର୍ଦ୍ଦିକ ଶୁଭେଚ୍ଛା ଓ ଅଭିନନ୍ଦନ #debasnanapurnima #puri #odisha #rglabs #roadsafety Venkatesh B

Zero Accident Day campaign continues to gain momentum as drivers at the OSRTC Phulbani depot took the Road Safety Pledge, committing to safer roads. Every such pledge and commitment bring us closer to our vision of Zero Accident Day. Venkatesh B IIT Madras ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport State Transport Authority, Odisha

As part of the Zero Accident Day campaign, awareness and enforcement activities were carried out at key locations across Bhubaneswar to curb unruly riding and traffic violations. #ComeHomeSafe #ZAD2025 Venkatesh B IIT Madras State Transport Authority, Odisha ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport

As part of the Zero Accident Day campaign, drivers and Safai Karmacharis of BMC came together to take the Road Safety Pledge, reaffirming their commitment to protect not just themselves but everyone who shares the road. #ComeHomeSafe Venkatesh B Centre of Excellence for Road Safety, IIT Madras State Transport Authority, Odisha ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport

Kicking off the day with purpose, drivers at the OSRTC Cuttack depot took the Road Safety Pledge under the Zero Accident Day campaign. With each pledge, we move one step closer to making our roads safer for all. Venkatesh B IIT Madras ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport State Transport Authority, Odisha

As part of the Zero Accident Day campaign, striking ZAD standees and banners have quietly appeared across all major BDA parks—inviting, nudging, and making you pause. Not just to breathe, but to think. Venkatesh B IIT Madras ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport State Transport Authority, Odisha

Our beloved Raja festival has begun. Today is the first day of Raja that's called 'Pahili Raja'. This Pahili Raja we should also pay attention to our safety. Follow all the road safety rules while going out. Enjoy and come home safely. #roadsafetymatters #pahiliraja Venkatesh B

In a significant initiative to promote #RoadSafety awareness, BMC in collaboration with ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport State Transport Authority, Odisha organized a driver awareness program at the Unit-8 community center. This training programme will continue till 21st June to aware all the BMC drivers. This initiative is

In the first phase today, around 200 drivers were imparted training on #RoadSafety by the resource person & team from IIT Madras.

Drivers, including all the participants, took the pledge on #RoadSafety & #DriveSafe. #ComeHomeSafe

The second day of the driver training programme on Road Safety Awareness under the #ZeroAccidentDay campaign was successfully conducted today. Participants actively engaged in the sessions, shared their on-road experiences, and expressed their appreciation for the initiative.

Every Life Counts. Every Action Matters. Through the Zero Accident Day (ZAD) initiative, we’re building a culture of awareness, accountability, and empathy on our roads. Let’s choose caution over carelessness. #ComeHomeSafe #ZAD2025 #ZADBhubaneshwar #iitmadras Venkatesh B

As part of the Zero Accident Day (ZAD) initiative, Bhubaneswar Municipal Corporation (BMC) is conducting a Road Safety Awareness Program at the Unit-8 Community Centre. #ComeHomeSafe #ZAD2025 #ZADBhubaneshwar #iitmadras #roadsafety Venkatesh B State Transport Authority, Odisha ବାଣିଜ୍ୟ ଓ ପରିବହନ ବିଭାଗ । Commerce & Transport

The 3 days of the #ZeroAccidentDay drivers training programme concluded today. Around 600 BMC drivers took training on #RoadSafety and they all pledged to follow traffic rules & #DriveSafe. #ComeHomeSafe

As part of the #ZAD campaign, BMC held a bike rally in Bhubaneswar yesterday to promote road safety. Inaugurated by Mayor Smt. Sulochana Das, 500+ participants rode with the message “Come Home Safe”, highlighting the need for responsible driving. Venkatesh B BMC IIT Madras

Every collision has a story. Some go unrecorded. Understanding why they happen is key to prevention. With Sanjaya Road Safety Stack, DRSCs can strategise and implement hyperlocal interventions. Happy to see Maharashtra join the #DDHI initiative #ddhi #rbglabs #DAM Centre of Excellence for Road Safety, IIT Madras