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Rameez

@rameeztase

Co-Founder & President @antennadata | 👨🏽‍💻👨‍👩‍👧‍👦🚴🏽‍♂️

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linkhttps://rameez.beehiiv.com/ calendar_today01-02-2018 02:41:11

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Rameez
@rameeztase

a year ago

AdExchanger's James wrote a prescient article last week: Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales. In it, he describes the problem of over-attribution: ad platforms claiming credit for driving a sale that they didn’t actually cause.

<a href="/adexchanger/">AdExchanger</a>'s <a href="/JamesHercher/">James</a> wrote a prescient article last week: Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales. In it, he describes the problem of over-attribution: ad platforms claiming credit for driving a sale that they didn’t actually cause.