Raja Rajamannar (@rajarajamannar) 's Twitter Profile
Raja Rajamannar

@rajarajamannar

Mastercard CMO & CCO operating at the intersection of business & marketing. Author of Wall Street Journal bestseller “Quantum Marketing."

ID: 59563511

linkhttps://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954 calendar_today23-07-2009 19:30:54

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Raja Rajamannar (@rajarajamannar) 's Twitter Profile Photo
Raja Rajamannar
@rajarajamannar

2 years ago

I was recently asked an interesting question at an ETMasterclass about balancing the history of a legacy brand with an approach centered around innovation. It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.

I was recently asked an interesting question at an <a href="/etmasterclass/">ETMasterclass</a> about balancing the history of a legacy brand with an approach centered around innovation. It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.