Dhiren Fonseca 2011 trends +opportunities: booking window changing, trip length shortening, travelers buying down (value) #expediapartners

Dhiren Fonseca trends: corporate business continues to grow, domestic travel decline, consumer confidence remains weak #expediapartners

Dhiren Fonseca: International travel (opposite to domestic), longer stay, higher average room rate, longer booking window #expediapartners

Opportunity lies in international demand - Dhiren Fonseca #expediapartners

Gary Fritz: key trend - diversification of sources of demand regardless of destination - globalization #expediapartners

Gary Fritz - need for multiple languages to support distribution. Marketing your product the correct way, correct tone #expediapartners

Gary Fritz - social media: the day to day platforms people use to manage their lives - matters because this IS the distribution channel now

Challenges: target customer by friend set, distribution in local content, dizzying proliferation in channels - Gary Fritz #expediapartners

Local content, teams on the ground, social participation, mobile apps (marketing challenge to cut through), mobile promotion for revenue mgt

Gary Fritz - partnership is working TOGETHER each and every day #expediapartners

Scott Durschlag - be shapers, not adapters #expchat

Scott Durshlag - growth of middle class in emerging economies with burgeoning desire for travel #expchat

Entry + innovation of Google - Inspiring, planning, booking, experiencing, sharing (over 1 bn unique visitors /month!) Durschlag #expchat

SEM is not free, we need to be strategically thoughtful in what can really cut through + delight the consumer - Durshlag

Henrik Knellberg - "Travel : this is a people business - but it is also a technology business" #expediapartners"

Clem Bason - new consumer frugality, value for money is NB - this is our "new normal" in this era of economic uncertainty #expediapartners

Mentoring workshop today. "seek first to understand before being understood"

A richer discussion if you create a positive, forgiving environment and have empathy with your mentee #mentoring

Julio Bruno, TripAdvisor: register, encourage reviews, write response, include amenities, photos, description, add business listings

Hooray! I just earned the "Starlight" badge in the game Tap The Frog! Play free: bit.ly/TapTheFrogGame