This. Ooof.

I’ve been in communications for 25+ years. I thought I’d share a tip on how to be a successful founder when it comes to your storytelling. It might shock you: Don’t lie. Don’t make up stories. Don’t lie about your history. About your biz. About your numbers. Don’t lie. You’re

I want to be friends with this guy.

#Publicists, #writers: HARO is back with a new version from the original creator. This is apparently the new place to be: helpeveryreporter.com #prtwitter #freelancewriters #writingtools

5 BIGGEST misconceptions about PR: //1. PR is “Just Publicity” Misconception: 99% of people think PR is only about generating publicity or media coverage. Reality: Sure, that’s a part of PR. A big one. But not the only one. PR is also: - Brand storytelling - Crisis

Paul Maurice gets the Cup mid-interview and then gives one of the most heartfelt interviews you will ever see ❤️

It takes a team.

This is wild 🍌

These folks stood for hours in thunderstorms, heavy rain and lightning to get this close to the stage while Matt Castillo and I rode the water taxi back and forth 5x waiting it out 😝 We got there just in time to see the cup IRL! Glad they had beer onboard 🍻

Today's reminder: It never hurts to ask. The worst that can happen is - you'll get a no. If you don't ask, you don't get.

social media management and social media content creation are TWO different jobs 🥲

FDEP will reschedule the 1-hr public meetings originally scheduled for Tues, Aug 27. Guess they’re realizing that Floridians really love their state parks & don’t want them to become golf courses! In the mean time, send comments here: survey.alchemer.com/s3/7983173/Gre… #ProtectOurParks

Look what happens when we unite and apply pressure! They've pushed back the August 27th meetings to the week of September 2nd and they're exploring different venues to accommodate the anticipated crowds of interest. 🗣️ KEEP FIGHTING

Marketing and PR are both about building relationships. But while marketing is about the shorter-horizon promotion of products and services, PR focuses on the longer-horizon positive shaping of public opinion. There’s some overlap, but they are distinct endeavors.

#Tampa listen up. If the forecast holds, #Milton would be a hurricane that nobody on the west coast of #Florida has ever experienced. Massive storm surge & extreme winds. The threat to life & property is immense. You have a couple of short days to prepare & evacuate if needed.

4 Harsh Truths About Life: 1. The less you force relationships, the stronger they are. 2. You’re not supposed to accomplish all your goals. 3. No one actually knows what the hell they’re doing. 4. The world doesn’t give a shit about you unless you give it a reason to.

The Everglades is critical. It deserves protection, not exploitation.

Documents filed this week in a wrongful termination lawsuit allege that plans to build hotels and golf courses in nine Florida state parks, later dropped after a public backlash, “came directly from the governor’s office.” Via Max Chesnes Emily L. Mahoney tampabay.com/news/environme…