.Odeeo | In-Game Audio Advertising and Claritas team up to bring full-funnel attribution to gaming audio — letting brands track ROI across podcasts, streaming, and now mobile games. mobilemarketingreads.com/odeeo-and-clar… #AdTech #Gaming #marketing #Audio

Delightful vendor briefing today with Wurl's Tori Owens, Principal Manager, Global Communications, and Kelsey Duska, Director of Product Marketing. They've come up with AI-based emotional targeting and found matching the emotional content of a video ad with its message greatly

Time to Vote! 🗳 SXSW Community Voting: Aug 5–24, 2025 Vote now: participate.sxsw.com/flow/sxsw/sxsw… Not Just Partners: Why Creators Are the New Media Owners Mac Hagel (Razorfish), Jake Nishimura (Kiswe 📹) & Scott Weaver (The Next Chapter) share how at #SXSW 2026.

Amit Monheit, CEO of Odeeo | In-Game Audio Advertising, shares in Total Retail why mobile gaming should be in every retail media plan. 2.6B gamers. High engagement. Holiday buying power. In-game ads that convert. Read more: mytotalretail.com/article/why-mo…

Reframing winback campaigns: Subtle over flashy hubs.li/Q03D1M__0 Written by Tejas Manohar of Hightouch

AdGood CEO Kris Johns shares how nonprofits can advertise on TV starting at $250—watch his conversation on @Nonprofit_ShowThe americannonprofitacademy.com/nonprofit-mark…

EXCLUSIVE | Wurl, the streaming company owned by mobile adtech giant AppLovin, is getting a new leader. CEO Ron Gutman is set to retire Thursday and will be succeeded by Dave Bernath, effective immediately, the company said. bit.ly/4lDzRDZ

Bose hit pause on paid search, and the industry is buzzing. In Ad Age, StackAdapt's Michael Shang says it’s smart to “always experiment,” shifting dollars from branded search to upper-funnel channels when organic rankings are strong. 🔗 adage.com/article/digita…

Wim Sweldens, cofounder & CMO of Kiswe 📹, argues that real DTC means owning fan relationships—not renting them on platforms. His for Sports Business Journal oped calls for teams & leagues to embrace digital sovereignty. Full piece: sportsbusinessjournal.com/Articles/2025/…