I just had a flashback of being at school, about 9 yrs old, thinking an electric pencil sharpener is as high-tech and aspirational as it gets. Razor-sharp pencils in seconds ✏️💥

Moving 🦾

🧵 A lovely thread by Ros Atkins. News presenters can often feel porcelain – in the sense they share cold, complex stories with impartiality and few emotional tells. So it’s nice when you get to see their fluffy underbellies, drum & bass backgrounds and all.

Bem-vinda Rafa!! Muito sucesso pra você! 🇧🇷🇧🇷🇧🇷 Let’s gooo Arsenal Women 🔴🔴🔴

This is truuuue. Loadsa people don’t get marketing, or like it, or trust marketers to meddle with the products/services they’ve created. The answer isn’t always a looong battle behind the scenes (I’ve tried it). Instead, a clear story for what you do and why it matters can help.

Trying to refrain from using the term ‘performance marketing’ cos doesn’t it kinda imply that other marketing (ie brand building) doesn’t perform? It’s so easy to say though and some people love saying it.

🇨🇭x 🇮🇹 x Google brand moment

🍫 Could Hotel Chocolat do a stripped back, basics version for people who aren’t into fancy chocolate? It could be called Motel Chocolat.

Yeah, yeah, the view. But look at this light plus bottle opener plus paper weight all-in-one! 🤯

Simple is powerful! 💥

The first two things on this list outside a bakery are Christmas morning, right?

English lit degree at Sheffield Hallam is being “suspended.” University responding to Government who will no longer fund degrees where 60% students don’t end up in “highly skilled” jobs within 6 months.

Poor instructions, really.

Went on holiday to Greece and the food I miss most isn’t the souvlaki or the cheese or the seafood. It’s the capers! Little crisp, zingy, bubble bursts of saltiness and bitterness and sweetness. Honestly, they made the salads! You can’t replicate that with capers from a jar 🥗🇬🇷

Yes to both.

Game changer.

Beer is an aperitif. Discuss.

So I was Googling whether people refer to single pieces of spaghetti as ‘strands’ and spaghett–WHAT? 🍝

Matt Hancock going on I’m a Celeb just shows how invincible these people feel. His actions have caused people so much pain. And now he thinks he can waltz into the jungle to win over millions of viewers. Nah mate. The ego and detachment is unreal. Into the rat pit every week.

This year I’m pleased to say I read 34 ‘must-read books’ lists 📚