You don’t need 3 months of cold outreach to validate a B2B offer. You need signal. Fast. The fastest way to get it? Run LinkedIn Ads to the exact people you want to sell to and watch how they respond. Let’s say you’re selling a new RevOps audit. You target Directors and VPs

Referrals feel free. But they cost you control. Most B2B founders rely on them early on. And why not? Warm intros, high close rates, no ad spend. But here’s the problem: You don’t own referrals. You wait on them. No matter how good your offer is, you’re stuck in someone else’s

You don’t hire me to “run ads.” You hire me to build a system that turns strangers into sales conversations. Not leads that ghost. Not impressions. Not vague marketing fluff. Real conversations with decision-makers. Real pipeline. Real growth. That’s why the first 30 days

Your content isn’t the problem. Your distribution is. You’re posting solid content. Smart takes. Sharp advice. Maybe even some results. But leads? Crickets. Here’s why: Content doesn’t get you clients. Eyeballs do. On LinkedIn, organic reach only goes so far. The algorithm

Running LinkedIn ads for your SaaS? Here’s what actually works in 2025. Too many teams start with brand awareness campaigns. But unless your demo or free trial offer is already converting, that’s the wrong move. I've audited 5 B2B SaaS accounts this week, and the playbook that

You don’t have a content problem. You have an *intent* problem. A CEO friend of mine said this last week: *“We get tons of impressions, but it never turns into anything.”* Here’s the reality: 10,000 impressions from random lurkers don’t pay the bills. 100 views from the

Referrals are not a growth strategy. They're a reward. They're a bonus. They're a nice surprise. But if you're building your pipeline around "word of mouth"… You're building on sand. I spoke with an acquaintance recently who said: “We mostly grow through referrals.

Your content isn’t the problem. Your distribution is. I was talking with a founder last week. They’ve been posting solid content for months: Smart takes, no fluff. But still… no pipeline movement. So I asked a simple question: *“How many of your actual buyers are even seeing

Your content is being seen. But not by buyers. Most founders confuse attention with pipeline. You get impressions. Comments. Maybe even a few reposts. It feels like momentum. But then you check the CRM. Zero movement. No new calls. Nothing from the people who matter. Here’s

You’re not losing deals at the pitch. You’re losing them before you’re even in the room. Your ideal buyers are always in motion: Browsing options, shortlisting vendors, asking peers. So if they’ve never heard of you? You’re not even on the list. That’s why organic alone

Not all leads are created equal. If you’ve been relying on cold email, you know the pattern: - 1,000 emails sent - 20 replies - 2 calls booked - 0 real opportunities Cold email isn’t dead. But it’s noisy, easy to ignore, and rarely reaches the person who actually signs the

If our content hits, leads will come.” That’s not a strategy. That’s wishful thinking. These are words I heard from a founder: “We’ve been posting for months. Engagement is solid. But pipeline? Nothing.” This is the trap: Confusing "visibility" with "predictability". Social

Most LinkedIn ad funnels focus on two things: Awareness at the top, and conversions at the bottom. But the real money? It’s in the middle. Mid-funnel retargeting is where warm leads either stay engaged or disappear for good. They clicked. Maybe they visited your landing page.

A great product isn’t enough. I talk to founders all the time who say: “We know the product works. Customers love it. But growth feels... stuck.” The issue usually isn’t the offer. It’s pipeline velocity. They’re hoping a post goes viral. Waiting on referrals. Or crossing

They opened your ad. Now what? Most cold leads don’t convert because there’s no second act. They click the ad, visit your site and vanish. It’s not because they weren’t interested. It’s because they weren’t ready. The fix? Use LinkedIn retargeting to stay relevant. You

Everyone’s blasting cold emails, cold calls, and LinkedIn messages right now. I’m trying something different. I started writing short handwritten notes to the people I’d actually want to work with. No pitch, no ask, just a quick note to say hi and open the door for a

Saturday morning TRIBE coffee meet up with Pranav Ghatraju. If you don’t follow him, you should. He’s a bright, determined, and intelligent guy doing big things! Thanks for making the trip, Pranav!

I’ve always been a connector. But when I was running my agency, I couldn’t lean into that. I was selling something useful, but not something my circle really needed. It felt like I was pushing instead of helping. Then I found business brokering. Two weeks in, I closed my

I almost lost a listing because I mixed up SDE and EBITDA. That mistake could have cost me the deal. Here’s what I learned: 𝗦𝗗𝗘 (𝗦𝗲𝗹𝗹𝗲𝗿’𝘀 𝗗𝗶𝘀𝗰𝗿𝗲𝘁𝗶𝗼𝗻𝗮𝗿𝘆 𝗘𝗮𝗿𝗻𝗶𝗻𝗴𝘀) • Best for small, owner-operated businesses • Adds back perks, one-time

The shortcut is never shorter. Driving into the city today, traffic was brutal. The HOV lane was wide open. One by one, cars jumped in. Flying past me. Looked like they were winning. At the end of the lane? A cop. Pulled over every single one. That’s exactly how business