Prad (@pradkg) 's Twitter Profile
Prad

@pradkg

At the intersection of design and technology

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calendar_today15-02-2009 13:28:50

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2013: Responsive design was revolutionary 2025: We're debating if AI will replace designers Hot take: The best designers have always been the ones who can adapt, learn, and solve real problems. The tools change. The fundamentals don't. What's your take?

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Recently audited a Shopify store losing 40% of checkouts at the payment step. The fix? Removed one unnecessary form field and added trust badges above the CTA. Conversion up 23% in two weeks. Small friction = big revenue loss. What's one friction point you've eliminated?

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Most eCommerce sites lose customers at 3 predictable points: 1. Product page (unclear value prop) 2. Basket/Cart (surprise costs) 3. Checkout (too many form fields) Fix these before obsessing over homepage design. #eCommerce #Shopify #ProductDesign #UX

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Art is permitted to survive only if it renounces the right to be different, and integrates itself into the omnipotent realm of the profane.

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Safari on iOS 7 and HTML5: problems, changes and new APIs - Breaking the Mobile Web mobilexweb.com/blog/safari-io…

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A Beginner's Guide to Perceived Performance: 4 Ways to Make Your Mobile Site Feel Like a Native App mobify.com/blog/beginners…

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Discover the making of John Lewis's heartwarming animated Christmas ad, The Bear & The Hare digitalartsonline.co.uk/news/motion-gr…