Pradeep Kannan (@pradeepkannanj) 's Twitter Profile
Pradeep Kannan

@pradeepkannanj

Built The Falooda Shop from 0 → 18 outlets in 6 years ∙ Now building a global D2C Ice-Cream brand from scratch

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calendar_today29-10-2025 06:19:20

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Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

Minimum staff required for one outlet: • 2 cooks • 1 helper • 1 cashier Avg. salary = ₹18k Monthly staff cost = ₹72k Minimum revenue needed: ₹4L/month → 18% of revenue goes only to staff. If staff costs cross 20%, your margins are already bleeding.

Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

How to get FSSAI License in India: It’s 100% online via FoSCoS. • Pick your type: Basic / State / Central • Keep docs ready (ID, address, photos) • Apply online on FoSCoS • Upload files + pay fee • Download digital license (QR code)Miss this and you risk fines. It does

How to get FSSAI License in India: 

It’s 100% online via FoSCoS.

• Pick your type: Basic / State / Central
• Keep docs ready (ID, address, photos)
• Apply online on FoSCoS
• Upload files + pay fee
• Download digital license (QR code)Miss this and you risk fines.

It does
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

Your first logo will be bad. That’s normal. So STOP wasting time chasing “perfect logos”. A logo has one job: people should know what you sell in 2 seconds. Before design, do this: - Know your customer. - Pick simple colors that print well. - Choose clear fonts. Remember:

Your first logo will be bad.

That’s normal.

So STOP wasting time chasing “perfect logos”.

A logo has one job:

people should know what you sell in 2 seconds.

Before design, do this:
- Know your customer.
- Pick simple colors that print well.
- Choose clear fonts.

Remember:
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

Want your cafe live on Swiggy/Zomato? Get these docs ready first. 1. FSSAI License (active + correct address) 2. GST Registration (GSTIN) 3. Business PAN a. Personal PAN (sole proprietor) b. Business PAN (LLP / Pvt Ltd / Partnership) 4. Current Bank Account proof 5.

Want your cafe live on Swiggy/Zomato?

Get these docs ready first. 

1. FSSAI License (active + correct address)
2. GST Registration (GSTIN)
3. Business PAN
     a. Personal PAN (sole proprietor)
     b. Business PAN (LLP / Pvt Ltd / Partnership)
4. Current Bank Account proof
5.
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

McDonalds does not make money from ₹ 29 burger. Domino's does not make money from ₹59 pizza. We won’t make money from this ₹49 falooda. Yet we launched it. The goal is simple: - Get more people inside the outlet - Let them taste & take feedback If you're in Bengaluru,

McDonalds does not make money from ₹ 29 burger.

Domino's does not make money from ₹59 pizza.

We won’t make money from this ₹49 falooda.

Yet we launched it. 

The goal is simple:

- Get more people inside the outlet 
- Let them taste & take feedback

If you're in Bengaluru,
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

Off to Vizag to onboard a new Franchise owner for The Falooda Shop. If you want to open a franchise with us, comment 'INTERESTED' and I'll send you the details (must be following).

Off to Vizag to onboard a new Franchise owner for The Falooda Shop. 

If you want to open a franchise with us, comment 'INTERESTED' and I'll send you the details (must be following).
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

3 D2C Brand Building lessons I learnt from Kiran Shah (Founder – Go Zero Ice Creams) yesterday: 1. Don’t build a factory. Build a brand. Machines need money. Brand builds trust. 2. Ice cream is hard to sell from your own website. Use quick commerce. Factory ➝ Dark store

3 D2C Brand Building lessons I learnt from Kiran Shah (Founder – Go Zero Ice Creams) yesterday: 

1. Don’t build a factory.

Build a brand.

Machines need money.

Brand builds trust.

2. Ice cream is hard to sell from your own website.

Use quick commerce.

Factory ➝ Dark store
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

Top 2 Best selling Falooda in our Bengaluru outlet: 1. Rabri Kulfi Falooda 2. Pistachio Kunafa Falooda First one is the Desi-familiar taste people love. The other one is Indo-Arabic fusion. This is first of its kind. We're the 1st one to launch Pistachio Kunafa Falooda in

Top 2 Best selling Falooda in our Bengaluru outlet: 

1. Rabri Kulfi Falooda
2. Pistachio Kunafa Falooda

First one is the Desi-familiar taste people love.

The other one is Indo-Arabic fusion. 

This is first of its kind.

We're the 1st one to launch Pistachio Kunafa Falooda in
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

I can't work from home. I need to have an office. But, when I'm travelling. Cafe's are my go-to work places. Today, I'm in Vizag and working in Starbucks since morning. Good WiFi & coffee - 10/10 Recommend.

I can't work from home. 

I need to have an office. 

But, when I'm travelling. 

Cafe's are my go-to work places. 

Today, I'm in Vizag and working in Starbucks since morning. 

Good WiFi & coffee - 10/10 Recommend.
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

Business is not built in AC cabins. Whenever I want to study a new city, I don’t sit in an office. I book a Rapido bike and travel. I see the roads. I see the crowd. I see which shops are full and which are empty. I talk to drivers. They tell me which areas are growing.

Business is not built in AC cabins.

Whenever I want to study a new city, I don’t sit in an office.

I book a Rapido bike and travel. 

I see the roads.

I see the crowd.

I see which shops are full and which are empty.

I talk to drivers.

They tell me which areas are growing.
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

This holi is special. I am returning from Vizag after signing an agreement. We are opening in Vizag too. See you soon there. Onwards and Upwards. Happy Holi to you all :)

This holi is special. 

I am returning from Vizag after signing an agreement. 

We are opening in Vizag too. 

See you soon there. 

Onwards and Upwards. 

Happy Holi to you all :)
Pradeep Kannan (@pradeepkannanj) 's Twitter Profile Photo

Why franchise sales drop in February? February is a short month. Only 28 days. People also spend a lot in January on: • New Year • Travel • Shopping So in February, many people save money. In India, there is another big reason: Exams. • School exams • Board exams •

Why franchise sales drop in February?

February is a short month.

Only 28 days.

People also spend a lot in January on:
• New Year
• Travel
• Shopping

So in February, many people save money.

In India, there is another big reason:

Exams.
• School exams
• Board exams
•