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I think you render true authenticity when you figure out what it is you want and then set a plan of action on how to go after it. Pia Silva Forbes #smallbiz #success #redefineyourbusiness #smallbusiness #defineyoursuccess forbes.com/sites/piasilva…

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Learning to say no is a game changer. - just sayin' -

Use. Landing. Pages. Every click or new page someone has to go through is another opportunity that you will lose them completely. Using landing pages can reduce your CPA by 30-40% overnight.

If you're a local business and new on the market, focus: 80% on DIRECT MARKETING (Advertising) 10% on SOCIAL MEDIA 10% on BRANDING So you do not run out of money before potential customers might recognize your brand.

Your website needs simplicity: ☑ Easy to read clean text ☑ Non overwhelming or obstructing design ☑Understandable message even for the simplest customer ☑Visitor knows exactly where to go & what to click on every page

If your customer is "everyone" you're not going to reach anyone.

Be wary of averages. They can mislead. An ad: 1) generated 3 sales at: $3, $3, $21 has average order value (AOV) of $9 2) generated 4 sales at: $7, $9, $7, $7 has AOV of $7.5 From AOV ad #1 is winning, but #2 brought $30 while #1 only 27.

Getting more customers might not be the answer. Sometimes getting better ones is.

Time is money. Spending it working on tasks with steep learning curve is the biggest waste of personal resources for a business owner. Delegate. Outsource.

If your brand name is taken on Twitter or IG... Always start with your brand name first. Do not: TheRealBrand GetBrand TryBrand Do: BrandServices BrandApp BrandTraining Because when people type @ they start typing brand name.

SEO? Ads? Media buying? They all good and valid methods to attract leads. One isn't better than the other. However, they fit different business needs.

Getting leads is not hard. Getting qualified leads that are in the market to buy your services - that's challenging!