Tonic is a new app that gives you a personalized selection of reads every day. No breaking news or hot takes. Just a cool, calm place to discover the best of the internet. Try it for free on iOS here. apps.apple.com/us/app/tonic-f…

SO excited for this app! Download ASAP!

If you're looking for something a little different, download tonic. from the App Store and give it a whirl. It won't change the world, but it might make your commute — or lunch break — just a *little* better. apps.apple.com/us/app/tonic-f…

Just downloaded this and am very impressed with everything I’ve seen so far: calm, clear, not trying to get anything from me.

buff.ly/2l8vtEH "A great proportion of all generations in the U.S. approve of "brands who champion environmental initiatives," according to the Morning Consult research."

buff.ly/2mZ7BUR Interesting podcast on the importance of data in digital marketing!

buff.ly/2oUs79U "Black Friday is a huge event for online retailers and ecommerce marketers. With enough preparation, you can maximize the potential of this great holiday season."

buff.ly/2R51hUR "ThirdLove buys a mix of traditional TV and addressable TV ads, and measures traditional TV ads and addressable TV spots with website visits, conversions and cost-per-actions using third-party TV analytics software."

buff.ly/2qfnfwX "It means that retailers need to streamline backend operations, enhance both online and offline experiences and think creatively about promotions."

buff.ly/35mq1Al "Fashion is becoming a game of data science — the brands that can connect the data points best, win."

What we're reading: Instagram best practices predictions for 2020. buff.ly/2PFYh2N

What we're reading: Beauty trends in 2020—CBD, brick-and-mortar, sustainability. buff.ly/2MJ4fzi

What we're reading: 'A DTC shift is on the horizon.' buff.ly/2QK2wuA

We love an Emily Weiss interview: buff.ly/2MGVl5d

Some Gen Zs prefer sustainability over fast-fashion. Others don't: buff.ly/2Et6NwK

"Social networks have surpassed search engines as the go-to product research channel for Gen Z." buff.ly/2VSXe0K

"While the combination of brands and product categories, disparate sponsors, and social mission could seem like a lot for one space, it’s probably an accurate reflection of mind of the customer theSkimm has shown again it knows so well." buff.ly/39Qj0Kx

'There are countless posts tagged “NRR” (“not Rothy’s related”): life updates, appeals for advice, and questions about other brands.' buff.ly/2TlQtqu

Updating your keywords to keep up with trends buff.ly/35NIrJj

We personally downloaded all 2020 trend reports we could find, but read like four at most?! This is an excellent meta-analysis that identifies overlapping trends from 30 reports buff.ly/2upbaY0