
Yuping Liu-Thompkins
@pingtweets
Professor of Marketing & Founder of Loyalty Science Lab; passionate about technology, research, jazz, and a good bowl of noodles.
ID: 29089068
https://www.yupingliu.com/ 05-04-2009 23:05:52
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716 Followers
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When both of my kids jump up and down with joy knowing their new books have just arrived from Barnes & Noble, I feel like I've done something right as a parent. #readingisfun



Very disappointed in Barnes & Noble Virginia Beach not being able to correct their mistake via the phone or virtually. The clerk forgot to apply a buy one get one 50% off deal. Now I have to take 1 hour out of my day to get that addressed in store. Digital transformation, anyone?



A new insightful research publication in International Journal of Research in Marketing by Professors Nick Bombaij, Sarah Gelper, and Marnik Dekimpe analyzes 879 short-term loyalty programs to find successful designs. Full paper at bit.ly/3LrjvvX. We summarize the key insights at bit.ly/3N8zssq.




Introducing Marketing Letters' data policy link.springer.com/article/10.100… Hopefully a step in the right direction. Many thanks to Aparna Labroo, Natalie Mizik, and Russ Winer for inviting me on board, and Dina Mayzlin , DarrenDahl , and Joachim Vosgerau!



