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The 24%-18%-58% Rule And A Major New Study Reveal Audio Is A Major ROI Driver westwoodone.com/blog/2024/04/2… via @westwoodone

Want To Build A Brand? Audio Is At The Ready; What 1,300+ Nielsen Podcast Brand Lift Studies Reveal About Audio’s Ability To Create Future Demand westwoodone.com/blog/2024/05/0… via @westwoodone

Podcast Consumption Is Undercounted Due To Co-Listening, According To The Latest Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report westwoodone.com/blog/2024/06/0… via Westwood One

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Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads westwoodone.com/blog/2024/06/1… via @westwoodone

Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers westwoodone.com/blog/2024/06/2… via @westwoodone

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report westwoodone.com/blog/2024/07/0… via @westwoodone

Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans westwoodone.com/blog/2024/07/1… via @westwoodone

The biggest long term change in society, according to Drucker, is not the Internet, but the growth in choice From Curation by Michael Bhaskar

What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed westwoodone.com/blog/2024/07/2… via @westwoodone

John Fix: Using Audio To Advertise New Products: westwoodone.com/blog/2024/07/2… via @westwoodone

I recall sitting in Pierre Bouvard's living room years ago and looking at data for podcasts and there was YouTube. We were both surprised. No longer. ErikWemple #wapo #podcasting washingtonpost.com/opinions/2024/…

Automotive “Share Of Ear”: Across Car Brands, AM/FM Radio Represents 60% Of All In-Car Tuning And A Whopping 86% Share Of In-Car Ad-Supported Audio westwoodone.com/blog/2024/08/0… via @westwoodone

Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV westwoodone.com/blog/2024/08/1… via @westwoodone

Home Improvement: New Studies Reveal Audio Is Sales Engine Of The Category westwoodone.com/blog/2024/08/1… via @westwoodone

New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos westwoodone.com/blog/2024/08/2… via @westwoodone

Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio westwoodone.com/blog/2024/09/1… via @westwoodone

Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts westwoodone.com/blog/2024/10/2… via @westwoodone

Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers westwoodone.com/blog/2024/11/1… via @westwoodone

📊 January’s PPM ratings from Nielsen are the first with the reduced 3-minute AQH qualifier. Pierre Bouvard’s analysis: 23% of PPM exposures are 3-4 mins — listeners who wouldn’t have counted before. More Radio World: 🔗 radioworld.com/news-and-busin… #Ratings #PPM #Nielsen